Website Development Stoke | Web Designers Staffordshire

Expert website development

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We deliver high performing websites

Our clients trust us to deliver global websites built for optimum performance

Designing, building and the development of bespoke websites is our speciality. Our talented team of designers, developers, SEO specialists, and marketers also help clients to achieve their online goals. Our expertise lies in website design, technical SEO, user experience, APIs, systems integration, accessibility and website speed.   

Any website should be optimised for search visibility, user experience and engaging content. 

However, our clients also ask us to optimise their websites for maximum keyword coverage across popular search engines and to make them work efficiently across desktop and mobile devices.  

Our analytics tools and publishing platforms mean that you get the performance insights to keep your website and content fresh and up-to-date, and tools to make those changes yourself, if you wish to.

 

Contact Us:

Drop us an email at info@plinkfizz.com or call us on 01782 630777.

 

The websites we build suit your needs and budget

We understand that every business is different. We take the time to understand the needs of your business and then make recommendations to boost your online presence. Since we started building websites, we have supported 100s of businesses to grow their online visibility.  Although our website design agency is based in Stoke-on-Trent, we work with clients across Staffordshire and the UK to grow their global presence.

Our experienced team partners with with global software providers, such as Salesforce, providing API and integration to others systems – streamlining and improving business and sales processes. We believe that a website can provide more than just lead-generation – it should improve business efficiency and reduce workload/paper processes.

Our web designers and developers are on hand if your current website needs redeveloping or if you need a brand new website that is built for the latest performance.

Attracting the right traffic to your website, and away from your competitors, our in-house experts create content and SEO strategies, develop targeted content then deliver the right messages at key times.

Working to our clients own performance KPIs, our robust search strategies deliver a return on investment – through a mix of SEO, PPC, social media and paid media. 

Our development process works, every time

Scoping websites

We dedicate our resources to ensure we create a tailored website for your business. We plan and scope the project carefully to ensure that you receive a successful website.

Designing websites

We work closely with our clients to identify the key goals for website projects. After that, your project manager creates a thorough brief for our design team. 

Building websites

Our expert web developers consider site speed, code cleanliness and technical SEO whilst ensuring the user journey is on-brand.  

Ongoing technical support

Clients ask us to provide continual support that complements their websites. Our team offers expertise in PR (Public Relations), SEO, social media, email marketing and design. We are available to assist with any other marketing needs alongside the website. 

Content creation  

Digital marketing  

Full SEO 

For a free initial audit and to find out the performance of your existing website, email us or call 01782 630777.

Take a look at the website that we developed for consultancy Wardell Armstrong here, and the website that we created for Lucideon here.

 

 



Website Development FAQs

 

Why don’t we use pre-built themes or templates like Elementor or Avada?

We do not use off-the-shelf themes because they compromise performance for convenience. Many agencies use them for faster, cheaper builds, but these themes contain a significant amount of bloated, unnecessary code. This excess code makes websites unnecessarily heavy and slow, which negatively impacts Core Web Vitals and overall performance. A slow website directly affects user experience and, critically, your ability to rank competitively in search results. Over time, this inefficiency can increase your spend on things like PPC (Pay-Per-Click) campaigns to achieve the same results.

We take a code-first, performance-focused approach. We build our websites with only the essential, clean code required for your specific functionality. This results in a lighter, faster, custom-built platform that delivers maximum SEO and search performance from day one.


Do you only build websites using WordPress?

No, we are platform-agnostic. While WordPress is a powerful and flexible CMS (Content Management System) that we use frequently, our primary focus is on achieving the best possible functional and commercial results for your business. We select the most suitable platform based on your specific requirements, future scaling needs, and budget.

We have deep expertise across multiple leading platforms, including Shopify and WooCommerce for e-commerce solutions, as well as specialised headless or custom frameworks when required. We use the right tool for the job to ensure your website functions perfectly to drive your desired customer outcomes.

 

Is your hosting secure, and where are your servers located?

Yes, our hosting is premium-grade and fully secured. We partner with a UK-based data centre that adheres to stringent security protocols and compliance standards.

Opting for UK-based hosting provides several advantages, including faster loading times for your local audience, improved SEO performance for geo-specific searches, and the assurance that your data is handled in accordance with UK and European data protection regulations.

 

Can you design and build a website that’s country-specific, such as a site only optimised for the USA?

Absolutely. We specialise in building and optimising websites for specific geographical targets. We employ several techniques – including implementing Hreflang tags, utilising Country-Code Top-Level Domains (ccTLDs), and configuring Google Search Console geotargeting – to ensure search engines recognise your site’s intended audience.

We have successfully developed numerous client websites that are specifically optimised to achieve maximum visibility and performance within their desired country or region.

 

Why can I find cheaper website quotes elsewhere?

The cost of a website often reflects a fundamental difference in quality, ownership, and long-term value. You can certainly find lower-cost options – such as using basic drag-and-drop builders, purchasing pre-made themes, or utilising AI-generated site templates – often for just a few hundred pounds. However, these are typically basic tools and do not constitute a robust commercial asset.

A high-performing, custom commercial website requires a time-consuming and technically demanding process that goes beyond what’s visible on the surface.

Our investment in your success includes:

  • Expert Design: Our designers are degree-qualified and specialise in UX/UI (User Experience/User Interface), ensuring your site is not just visually appealing but is meticulously structured to guide the user and maximise conversions.
  • Custom Code: We code every website from scratch, providing you with a unique, clean, and custom-built platform that you have full ownership of. This eliminates the legacy code and licensing issues associated with themes.
  • Long-Term Strategy: The time and expertise we invest upfront deliver superior long-term results in SEO, site speed, stability, and future scalability.

In website development, short-term cost savings very often lead to long-term performance loss and greater overall cost through missed opportunities and poor efficiency. Our process is designed to be an investment that drives sustained commercial growth.

 

    Contact Us

    If you would like to discuss your marketing needs or how we've helped our clients with their marketing challenges, simply leave us your details below, or pop a quick call in to our team on 01782 630777. Alternatively you can email us at info@plinkfizz.com

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