Modern and Progressive Website

Wardell Armstrong

New design website delivers ROI potential of 77,780% in first 12 months

Wardell Armstrong commissioned Plinkfizz for a new website. The replacement website is a primary vehicle for providing reassurance about the brand and to demonstrate how the company provides high quality consultancy services. The design of the website is critical, accessibility and clear identification of information which appeals to different target markets is key to the website’s success.

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Building a better mousetrap

The website design positions the company as a modern, influential and progressive company which attracts an increasingly young workforce. A Plinkfizz user experience expert undertook a deep research piece to develop a professional, easy to use and effective website.

The new website increased search engine visibility of the company and its services and provides a central medium of communication with current customers, future customers and referral partners.

Return on Investment: 77,780%

Return on Investment: 77,780%

The launch of the new website saw a significant increase in the website traffic and immediately began giving a return on investment. Projects range from a few thousand pounds to a few million so having an effective website has considerably increased income.


The results are as follows:


  • 90% reduction in the number of pages on the website
  • 42% increase in new users
  • 54% increase in sessions/site activity
  • 47% increase in website pages viewed
  • 38% increase in browsing time
  • 1500% increase in online enquiries



Prolific North, Website of the Year Award nomination

Managing Director Keith Mitchell commented: “Fiona and team were outstanding in the work they did for us in designing and launching our new website. The site is excellent, we have seen a significant increase in the number of work enquiries coming to the business through the site and the support they have provided us with has been exemplary. A great team and a great business.”


The website has also been submitted for a Prolific North, Website of the Year Award.


Return on Investment: 77,780% ROI

Project Budget: £21,932

Value delivered in 12 months: £7,800,000 in ROI from additional leads