Wardell Armstrong
Wardell Armstrong is a multidisciplinary Environmental, Engineering, and Mining consultancy providing a broad range in services to the Infrastructure & Energy, Property & Development, and Mining & Minerals Sectors. With a history going back over 185 years, they have a reputation for high quality service in the UK and globally.
They provide support to clients in winning the metals and minerals which are critical to delivering a more sustainable carbon neutral future. Whether that be lithium for car batteries, metals for wind turbines or minerals essential for sustainable infrastructure and built development. They help in the development of green energies and critical infrastructure necessary to sustain social, environmental and economic improvement for all and facilitate a progressive diversification away from “carbon intensive” activities.
New design website delivers ROI potential of 77,780% in first 12 months
Wardell Armstrong commissioned Plinkfizz to deliver a new website. Their original website had become unwieldy, at over 700 pages.
The replacement website is a primary vehicle for providing reassurance about the brand and to demonstrate how the company provides high quality, global consultancy services.
The design of the website is critical, accessibility and clear identification of information which appeals to different target markets is key to the website’s success.
Significant increase in enquiries
77,780%
return on investment potential
Following the launch of the website,
1500% increase in online enquiries within 12 months
90%
Reduction in the number of pages on the website
Submitted
for website of the year award
42%
Increase in new users.
Converting visitors to enquiries
The launch of the new website delivered a significant increase in the website traffic and immediately began providing a return on investment.
With project values ranging from a few thousand pounds to a few million.
The website design positions the company as a modern, influential and progressive company which attracts an increasingly young workforce. A Plinkfizz user experience expert undertook a deep research piece to develop a professional, easy to use and effective website. The new website increased search engine visibility of the company and its services, providing a central source of communication with current customers, future customers and referral partners.
The website has also been submitted for a Prolific North Website of the Year Award.
- Return on Investment: 77,780% ROI
- Project Budget: £21,932
- Value delivered in 12 months: 1500% increase in online enquiries
