Search engine optimisation (SEO) is the process of updating and optimising aspects of your website to improve rankings in search engines such as Google, Bing or Yahoo (mainly Google).
To do that, we split SEO into two main focal points – content SEO and technical SEO.
Content is the information and material presented on your website. This includes everything from blog posts and articles to images and videos. High-quality, relevant content is crucial because it not only attracts visitors to your website but also keeps them engaged. Search engines prioritise websites that provide valuable information, so regularly updating your content and ensuring it meets the needs of your audience is essential.
Technical SEO involves the behind-the-scenes elements that help search engines crawl and index your site effectively. This includes optimising your website’s structure, improving loading speeds, ensuring mobile-friendliness and fixing any broken links. A well-structured website makes it easier for search engines to understand your content and rank it appropriately.
By focusing on both content SEO and technical SEO, you can create a comprehensive SEO strategy that enhances your website’s visibility.
This, in turn, can lead to increased traffic, higher conversion rates and ultimately, greater success for your online presence. Remember, SEO is not a one-time task but an ongoing process that requires regular monitoring and adjustments to stay ahead of the competition.
Remember, content SEO is anything the user can see on the page (like text and headers). Technical SEO is anything the user cannot see like canonical statuses or load speeds.
Our SEO packages are fully customisable, depending on your business goals and the status of your website.
Some websites may have the very best in terms of technical performance but don’t have the high-quality content needed to engage audiences. In this case, we’d focus on content creation and optimisation to attract and engage visitors.
A website with great content but poor technical performance may struggle to rank well in search engine results. In this case, a balanced approach that addresses both content and technical aspects would be crucial for achieving optimal results.
When developing an SEO strategy, it’s important to conduct a thorough audit of your website. This audit will help identify areas that need improvement, whether it’s enhancing page load speeds, optimising images, or refining keyword usage in your content. Before any SEO project, Plinkfizz’s SEO specialists run an SEO audit using the latest SEO tools, making strategy recommendations based on the latest search trends and their own personal industry experience.
Another key component of a successful SEO strategy is link building. High-quality backlinks from reputable sites can significantly boost your website’s authority and visibility. Engaging in guest blogging, collaborating with influencers and participating in industry forums are effective ways to build these valuable connections.
Don’t underestimate the power of local SEO if your business serves a specific geographic area. Optimising your Google My Business listing, gathering customer reviews and ensuring your name, address and phone number are consistent across all platforms can help you attract local customers.
Part of our SEO service package includes measuring results, optimising based on the data and frequent reporting (so you can see how hard we’re working to make your website rank!).
We use analytics tools to track your website’s performance, monitor traffic sources and assess user behaviour. This data will provide insights into what’s working and what needs adjusting, allowing us to refine your strategy over time.
Regular monitoring and reporting are crucial components of our SEO services. We track key performance indicators, such as organic traffic, bounce rates and conversion rates, to measure the effectiveness of our strategies. This data allows us to make informed adjustments and continuously improve your SEO efforts.
As part of our content SEO services, we analyse the content you already have published on your key pages. Starting with a keyword research document, we make recommendations on which content to optimise and new topics to create content for to fill any content gaps your website has.
Our content strategy goes beyond just keywords. We create high-quality, relevant content that resonates with your target audiences. This involves crafting compelling headlines, using engaging visuals and incorporating calls to action that encourage user interaction. By providing valuable content, we aim to establish your brand as an authority in your industry.
Our technical SEO services lean heavily on our development team to make server fixes, reduce unused code and analyse the internal linking structure. This collaboration ensures that both the content and technical aspects of SEO work in harmony to improve your overall website performance.
The team conducts thorough audits to identify any issues that may hinder search engine visibility. This includes checking for broken links, optimising page load speeds and ensuring that the website is mobile-friendly.
We also focus on enhancing the user experience of your website. A well-structured website not only helps search engines crawl and index pages more effectively but also keeps visitors engaged. We implement best practices for navigation, making it easy for users to find the information they need.
We measure SEO successes by analysing many different data points and by looking at site performance. Typically, as Google rewards you for writing high-quality, well-structured content, the number of search results your site ranks for will increase.
This will increase the number of sessions coming directly from Google’s result page. This is usually a good basic indication of SEO performance.
Another way of measuring the successes of any SEO work is by analysing patterns of site performance. Through custom-built software and off-the-shelf programmes, we analyse how any technical changes have improved your site performance.
We understand the importance of tracking changes. This enables us to highlight the cause-and-effect of our SEO services in our reporting.
SERP ranking is a crucial metric to monitor as it reflects how well your website is performing in search engine results pages. By keeping an eye on your SERP rankings, we can identify which keywords are driving traffic and which ones may need more attention. We regularly check these rankings, allowing us to adjust our strategy accordingly to ensure that your website stays competitive.
Boost your online visibility and drive organic traffic with our comprehensive SEO services. We are a leading SEO agency in Stoke, Staffordshire and work across the UK and beyond. We have a proven track record of providing our clients with impactful results through our SEO services, building long term success for competitive keywords in the UK, US and worldwide.
For a free initial consultation about our SEO packages, email us or call 01782 630777
