Search engine optimisation is, at its essence, the process of tweaking aspects of your website to make Google, Bing or Yahoo (mainly Google) love it.
To do that, we split SEO into two main focal points; content and technical. Content SEO is anything the user can see on the page, like text and headers. Technical SEO is anything the user cannot see like canonical statuses or load speeds.
The bottom line is that an SEO package is fully customisable, depending on business goals and the status of the website.
One site may have the very best in terms of technical performance while having no high-quality content. Another site might have the best content but no technical performance. The next site you check might have neither. One might have some potential opportunities where tweaks to both technical and content would deliver wins.
As well as knowing that SEO is key in any marketing package, it is also worth knowing that no two SEO packages are the same. It is important to use both technical and content driven SEO techniques.
In our content SEO work, we analyse a variety of elements on key pages. Starting with a keyword research document, we use this as a basis for all the content we produce and optimise.
Some of the technical SEO work leans heavily on our development team to make server fixes, reduce unused code and analyse the internal linking structure.
You can measure SEO successes by analysing many different data points or by looking at site performance. Typically, as Google rewards you for writing high-quality, well-structured content, the number of search results your site ranks for will increase.
This will increase the number of sessions coming directly from Google’s result page. This is usually a good basic indication of SEO performance.
Another way of measuring the successes of any SEO work is by analysing patterns of site performance. Through custom-built software and pre-built software, we can analyse how any technical changes have improved site performance.
It is important in SEO to track when changes occur, this enables cause-and-effect reporting on all kinds of optimisation projects.
Our team of SEO experts are here if your website needs any kind of optimisation. We’re here to help with site speed, high quality content or building organic links from PR.
For a free initial consultation about SEO packages, email us or call 01782 630777
