Digital and traditional public relations

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PR services that earn trust… and keep it

Public relations is the key to the reputation of any business. Communicating clearly to audiences, in an honest, ethical, and transparent way will keep your brand ahead of your competition. 

If you are looking for digital and traditional PR services in the UK, talk to us. Having a good PR strategy gives you a competitive advantage. We will help you to create it, earn it and retain it. 

Through cultivating meaningful relationships with your audiences, our PR and media relations expertise help drive your message to the right audience. 

 

Our PR strategies put your brand in the picture

Our PR team has been creating and executing different PR tactics for B2B and B2C brands for the past 20 years. 

Even so, we approach each and every brief with a fresh lens. 

Every campaign has its own bespoke requirements to drive the very best results. Here at Plinkfizz, we work with you to identify what exactly it is you want to get out of the campaign. These conversations are imperative to make sure we create the highest quality content possible and to maximise brand coverage. 

 

Our PR strategies drive results

Before every PR campaign, we carry out in-depth PR planning. In traditional and digital public relations, it’s important to create campaigns which use a variety of methods and tactics. 

Local PR

Local PR is a focus on, for example, business news within the areas in which you operate. Typically, this could consist of sending local publications any expansion news, business performance news or hiring announcements. 

Newsjacking & rapid responses

We constantly keep an eye on all the current new stories from all types of industries. This means we are up to date on all the latest trends and news from all walks of life and sectors. If we can see particular trends occurring in industry outlets we propose a relevant idea, putting a client in the spotlight. 

Product PR

New product on the horizon? We have a press release for that. New service launching soon? We have a press release for that too.  

Launching a new service or product sometimes goes under the radar in internal comms after months, if not years, of planning. However, it shouldn’t. We know a good service or product when we see one, and we want to let the world know about it.  

Thought leadership

Positioning clients at the forefront of their industries, as leaders, is something we do best. We know the topics the press wants to talk about, and we know how to get the knowledge out of our clients.  

Thought leadership is the very best public relation service to put your brand into the industry picture.  

 

Our PR strategies tie in with other marketing channels

Our PR strategies span multiple channels. In fact, many of our PR and SEO strategies go hand in hand. Without external, organic backlinks pointing to your website, built from digital PR activities, your SEO work is redundant. 

That’s why we tie in digital PR to all of our content SEO packages. Having high-quality backlinks from reputable publications is the best way of making Google perceive you as an industry leader. 

Social media channels, particularly LinkedIn, can also reap the benefits of myriad PR content pieces. Having a bank of thought leadership pieces or soft news stories is a good way of sharing valuable content with your followers. 

Based in Stoke-on-Trent, Staffordshire, we provide global PR & media relations to clients. Call today for a consultation with one of our PR specialists, email or call on 01782 630777. 

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