Nexus
Nexus’ reputation preceded them, but their online presence told a different story. Their website lacked the visual impact, content and user experience needed to showcase their exceptional work. Social media channels were underutilised, and a crucial SEO strategy was non-existent. By relying on word-of-mouth for lead generation, Nexus was leaving a significant portion of potential business untapped.
How Plinkfizz generated over £1 million worth of enquiries for Nexus
Commercial fit-out company, Nexus is based in the South East of England and specialises in delivering exceptional projects across the UK. Its team of experts consistently deliver spaces that have the ‘wow factor’, and provide a turnkey solution to property refurbishment.
As a trusted industry-leader, Nexus has transformed projects for brands such as Sexy Fish, The Ivy, Megan’s and Swiss Butter.
Results within six months
14 high-value enquiries directly through the
website’s contact form, translating to over translating to over
£1 million in potential business.
53%
Increase in organic traffic to the website.
74%
Increase in website events, showing a greater level of interaction and interest.
58%
Increase in engaged website sessions, indicating a more compelling and user-friendly experience.
The challenge – A digital space that didn’t match the brand’s reputation
Nexus’ reputation preceded them, but their online presence told a different story. Their website lacked the visual impact, content and user experience needed to showcase their exceptional work. Social media channels were underutilised, and a crucial SEO strategy was non-existent. By relying on word-of-mouth for lead generation, Nexus was leaving a significant portion of potential business untapped.
The solution – A transformative digital marketing strategy
Plinkfizz recognised Nexus’ potential and created a comprehensive marketing strategy which included:
- Design and development of a new website.
- An SEO content strategy designed to capture targeted keywords and drive organic traffic.
- Targeted Google Ads campaigns to drive high-intent users to specific website pages.
- Design and printing of a professional brochure to reinforce Nexus’ brand identity and ensure cohesion across all media outlets.
A digital advertising and SEO success story
Nexus’ previous website lacked a fundamental SEO strategy, resulting in minimal organic search visibility and an absence of website-generated enquiries.
Plinkfizz’s team of SEO experts created a dedicated SEO content strategy, focusing on maximised keyword volume, improved user journey, and increased conversion rates. This involved a plan to develop compelling project showcases, informative blogs, and industry-specific pages to highlight Nexus’ expertise and credibility.
To drive immediate traffic, Google Ads campaigns were launched, directing users searching for services like ‘hotel fit-out’ and ‘restaurant fit-out’ to relevant, tailored industry pages.
This strategic content approach not only significantly improved user experience but also dramatically boosted Nexus’ keyword rankings and overall search presence.
