SEO Audit Services
Our robust SEO audit services help customers to understand their website SEO health, where they are strong and where there are areas to develop.
The in-depth audits we conduct enable our clients to realise their website’s full potential and increase organic visibility.
How does technical SEO impact my website?
You might think your website is optimised brilliantly. It has great content, that is high quality and is regularly added to. But if the technical performance of your website isn’t at it’s best, your efforts may be going to waste.
Our audits would highlight these issues, allowing us or you to take action. For example, you may have broken links throughout, showing 404s or have slow site speed. If you can address these issues, the hard work you’ve put into your on-page SEO will start to pay off.
How do I improve my
on-page SEO
On-page SEO isn’t just about the quality of your article or web page. Make sure each piece of content has a strong meta description, H1, H2 and H3 headings, title tags, optimised keywords, short, clear URL structure, internal linking (external linking where appropriate), and well optimised images. These tactics combined, create the building block of a highly optimised, Google approved website.
What is off-page SEO?
Where on-page SEO is considered anything on your website, off-page SEO happens off your website. A robust digital PR strategy will support this as it focussed on links, trust and reputation. While on-page focuses on relevance, off page improves authority.
Our audits can identify these areas of opportunity, enabling you to develop a well-rounded SEO strategy.
How to write high quality SEO content?
Develop a content plan that follows Googles EEAT guidelines (Expertise, Experience, Authoritative, Trust). Make sure your content is well structured and follows the core principles of SEO content. Remember, you’re writing your content for an audience, don’t get hung up on writing for Google’s bots. Well written, valuable content will be rewarded.
What is covered in the Plinkfizz SEO Audit?
Technical
- Is the website indexable and crawlable
- Check for 404 errors, redirect chains, or broken links
- Confirm HTTPS, mobile-friendliness, and page speed are optimised
- Report on Core Web Vitals
On-page SEO
- Keyword optimisation
- Meta descriptions, title tags, alt tags all up to date
- URL structure
- H1, H2 and page titles
- Keyword variations
Off-page SEO
- Quality and quantity of backlinks
- Brand mentions
- Social sharing
- Local SEO
- Influencer opportunities
- Forum and communities
Content
- Checking for thin, duplicate, AI-generated content
- Highlight under performing pages
- Attribute content to real people
- Natural keyword usage
- Written for humans not robots
- Follows EEAT guidelines
- Adds value to the reader by covering AIDA principals