Beyond Surface Solutions

Beyond Surface Solutions

Breathing new life into an expanding brand

Founded 40 years ago this family business is rapidly evolving beyond its traditional supplier relationship to the automotive sector.  A rebrand was a central part of our elevation strategy for this company.

This ambitious organisation now works consultatively with the industrial and commercial coatings market, creating bespoke solutions for rail, agricultural, capital equipment, glass industries and defence.

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Breathing new life into an expanding brand

An Engaging Digital Experience

The new bss website is an exciting step in the evolution of the business. Designed with an engaging front end and user-experience that directly talks to the target audience.

Creating a colourful and compelling aesthetic
Design is the silent ambassador of a brand

Creating a colourful and compelling aesthetic

The new branding and website redesign are a critical part of their ongoing effort to provide exceptional support to customers and to serve as an industry leader in the rapidly evolving refinishing sector.

 

A cleaner navigation offers a better browsing experience, while bigger, bolder visuals contribute to a more compelling aesthetic.

 

 

Design is the silent ambassador of a brand

We have redesigned the website and brand materials so that they convey BSS’ commitment to technology and high-quality range of services. As a national supplier, they wanted to ensure that customers have consistently positive interactions with their brand and products. The new site has been optimised for the mobile, on-the-go experience, with tile and icon design that delivers easy scroll-through on smartphones and other devices.