Breathing new life into an expanding brand. Founded 40 years ago this family business is rapidly evolving beyond its traditional supplier relationship to the automotive sector. A rebrand was a central part of our elevation strategy for this company. This ambitious organisation now works consultatively with the industrial and commercial coatings market, creating bespoke solutions for rail, agricultural, capital equipment, glass industries and defence.
Digital Marketing/ Social Media/ Creative Branding/ Website Development/ Public Relationships/ SEO/ Strategy and Insight
The new, rebranded bss website is an exciting step in the evolution of the business, designed with an engaging front end and user-experience that directly talks to the target audience.
The new branding and website redesign are a crucial part of their ongoing effort to provide exceptional support to customers and to serve as an industry leader in the rapidly evolving refinishing sector. A cleaner navigation offers a better browsing experience while a bigger, bolder visual contribute to a more compelling aesthetic.
The website and brand assets have been redesigned so that they convey bss’ commitment to technology and high-quality range of services. As a national supplier, they wanted to ensure that their customers have consistently positive interactions with their brand and products. The new site has been optimised for the mobile, on-the-go experience, with tile and icon design that delivers easy scroll-through on smartphones and other devices.