Google Algorithm Recovery
With Google continuously updating its algorithm, we are often tasked with Google Algorithm recovery after websites have been negatively impacted by the updates.
When websites are impacted by an algorithm update, this often means we need to engage with them to regain search engine visibility, traffic and rankings.
Our Google Algorithm Update Recovery Services see us look at the cause of the drop and develop a strategy to reverse the damage. Often, a website is penalised for violating Google’s guidelines, having poor quality or AI heavy content, low quality backlinks or have poor user experience.
How do you know if your website is affected by an algorithm change?
- Sudden drops in traffic
- Lost keyword rankings
- Pages not appearing in search results
- A manual action or algorithm penalty
What kind of updates affect your website?
- Core updates
- Spam updates
- Helpful content changes
- Varying other updates
The first step in our Google Algorithm Update Recovery Services is to diagnose the cause. We complete a review of the website to identify what may be impacting your results.
We would look at:
01 . Content
Is your content weak, low word count, duplicated or AI generated?
02. Keywords
Are you keyword stuffing on your website or have you over-optimised your keywords?
03. Backlinks
Are your backlinks high quality or spammy?
04 . Speed
What is the mobile experience like on your website? Is it slow and not optimised for mobile viewing?
05 . Lacking EEAT
Does your website follow Google’s EEAT guidelines? Experience, expertise, authoritativeness and Trust.
How long does an algorithm recovery take?
Repairing your website after it’s been hit hard with an update can take varying lengths of time, depending on the type of update and how low your website has scored.
Minor drops can be fixed in weeks whereas major core updates could leave you with low traffic and metrics until the next update. Which can be a few weeks later or months later. The important thing is to make sure you prepare your website for this.
The key to avoiding any major impact on your website is to maintain good SEO practice continuously. By following the algorithm updates and trends, you may be setting yourself up for to fail later down the line.
Working with us to develop a strong, consistent SEO strategy will put your website in the best position to welcome new algorithm updates without concern.