Engineering Marketing
We provide full-service, integrated marketing support for engineering companies, focused on getting the best possible results and are proud to work with brands throughout the UK and globally, to increase website traffic, generate leads, support recruitment drives and more.
Typical services:
- Digital Marketing
- Print materials
- PR
- SEO
- Content
- Web design
- Design
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Why is marketing important for engineering companies?
It provides an opportunity for engineering firms to deliver key information to their target audience, increasing levels of interest, customer advocacy and loyalty over a long term period.
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Best practice website design in engineering?
There are a number of protocols to follow to ensure best practice in website design for your engineering business:
- Simple visuals to showcase your product or service
- Fast page loading
- Ensuring your website is mobile friendly
- Detailed product information and easy to navigate Contact Form.
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Is PR effective for engineering companies?
PR helps your business to stand out from the competition. Our team supports engineering companies to identify their key messages and where best to gain PR exposure.
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How important is a robust brand for the engineering sector?
Customers choose engineering suppliers based upon several factors including a perception of quality, speed, expertise and value delivered.
A strong brand quickly helps to differentiate engineering companies from their competition.
Engineering website FAQs
What content should our engineering company’s website include?
There are several key elements of content to consider. These include the following:
- An ‘About us’ page or similar that displays the people behind the company
- Detailed product information
- Captivating visuals or photography
- An easy to navigate contact form
- News and/or blogs
- Case studies that showcase customer success stories
How often should we update our engineering website?
Minor amends should be made regularly and it’s important to add new content to your website regularly too.
Major redesigns should be considered every two years to ensure that your website remains fresh and relevant to your business.
How does a customer-centric approach benefit our website?
Easy navigation and a positive user experience can improve your website ranking and encourage customers to re-visit your website. A customer-centric approach to your website will also encourage visitors to stay online for longer and to take a greater interest in your supporting communication channels, such as social media, newsletters etc.
How can our Engineering business benefit from your SEO expertise?
Matching our strategic marketing approach with our in-depth capabilities in branding and online visibility means that you get the best possible chance of communicating directly with your target audience. Your business will benefit by being at the forefront of your sector.
How do we monitor the success of our engineering website?
We monitor the following aspects of our clients’ websites to ensure that it is performing to capacity and attracting ideal customers. Aspects include web traffic volumes, engagement rates, lead generation (for example, how many site visitors sign up to a newsletter or complete a contact form) and conversion – to becoming an active customer.