Car Paint Colours
Car Paint Colours is a new brand that launched onto the market in 2024.
Following six months of support to build the website, develop the brand and launch the products, Plinkfizz contacted an automotive influencer to work on a campaign with the brand.
Influencer campaign results
Following the launch of the influencer campaign,
Car Paint Colour’s sales sky-rocketed.
169%
month on month sales increase.
968% ROI
against campaign investment.
104%
increase in orders.
257%
increase in products purchased.
Influencer campaign roll out
Once a video had been recorded, quality checked by the Plinkfizz Content Team and signed off by the client, our influencer launched it to his almost 15,000 followers on TikTok.
Plinkfizz then launched a Meta Ads Campaign which has stringent location and interests based targeting to reach car enthusiasts.
It has been published on the Car Paint Colours website and also formed part of the organic social media content strategy.
