Electroserv
Electroserv is an instrument, measurement and control expert, servicing the aerospace, automation, petro-chemical, fine chemical and pharmaceutical industries for 50 years.
Electroserv sales increase by 206%
Following a lengthy selection period, Electroserv recently won a significant distribution contract, with legacy brand Watlow, to become the exclusive distributor of Eurotherm branded products within the UK.
The brand represented approximately 1,000 customers and wanted to migrate 800 of them to be serviced through a single distributor. This meant that all Watlow’s UK based Eurotherm customers would effectively become Electroserv customers.
Supporting growth using marketing and PR
Campaign tactics included website updates, developing a robust trade portal, introducing an online purchase order system, creating automated emails, adding multiple new products to the website, supporting an introductory email campaign, PR to announce the contract and a strategic SEO roll out.
Plinkfizz supported Electroserv with a multi-platform strategy which included ensuring the website was equipped to handle a sudden influx of customers, was accommodating to a new audience, the audience were well informed and comfortable with the transition, and the brand was completely accessible to approximately 1,000 new customers.
Enabling customer engagement
Plinkfizz developed Electroserv’s website so it was equipped to deal with the increase in users and sales, added more products, and reviewed and updated the user experience.
Updates included a new dedicated Eurotherm landing page, development of a trade account portal and updates to the ecommerce capability.
A PR strategy included press releases in preparation for the launch to raise Electroserv’s profile, which resulted in earned coverage in key titles. These were followed up with a content and technical SEO strategy including keyword specific blogs.
The team also recorded and produced an introduction video with the new dedicated sales manager, which was distributed via an email campaign.
Results within six months
Gross sales increase of
206%
267%
increase in website conversions.
15%
increase in organic traffic.
Improved
customer journey.
Significant Increase in Sales
The campaign was a huge success, delivering an exceptional increase in sales and supporting Electroserv in its ambitious growth.
The quick turnaround campaign resulted in gross sales increasing by 206% year on year and a total sales increase of 192%.
