You’ve decided to bring in expert support to elevate your marketing, so what should you expect from your first 90 days?
Whether you’re stepping away from in-house marketing or scaling an established operation, partnering with a digital marketing agency is a key milestone. It’s the start of a relationship that, if managed well, can unlock new growth opportunities, attract the right customers, and relieve day-to-day marketing pressures.
Here’s what to expect and how to get the most from your first 90 days working with a marketing agency or consultant.
Hiring a digital marketing agency for the first time is a fantastic opportunity to grow your business. Handing over the reins can feel both exciting and slightly daunting. That’s why it’s crucial to understand what’s ahead and how you can set the partnership up for success.
When you engage a marketing consultant or agency, those first few months are critical for aligning on goals, developing trust, and laying the groundwork for impactful digital marketing strategies.
The first month is about groundwork. Your agency will be focused on learning everything they can about your business and market.
Expect them to:
Digital marketing thrives on collaboration. Over the second month, your agency will want to work closely with you to develop a transparent marketing strategy.
This may include:
Quick wins are often implemented at this stage, small changes that generate fast improvements while the broader strategy is developed. Ongoing, open communication is key. Your agency should involve you in strategic decisions while helping you step back from the day-to-day execution.
By the third month, you should start to see tangible results. Campaigns begin rolling out, and your digital marketing agency will gather data to evaluate performance.
Expect:
This is where momentum builds. Your marketing consultant should ensure your campaigns not only reach new audiences but speak directly to your ideal clients, supporting both short-term wins and long-term growth.
The early stages of working with a marketing agency are about building trust, setting up scalable systems, and establishing a shared vision. When handled well, your agency becomes an extension of your business, aligned with your goals, proactive in execution, and accountable for results.
By focusing on marketing strategy, collaboration, and data-driven results from day one, you position your business to grow with clarity and confidence.
Choosing an appropriate marketing agency is about more than just a service, it’s about finding an expert team, invested in your success. The first 90 days lay the groundwork for a thriving, collaborative relationship with your marketing agency, helping your business scale with confidence.
Ready to take the next step? If you are looking for a Staffordshire-based marketing agency, we would be delighted to talk to you about how we create strategic marketing campaigns for our clients.
Why hire a digital marketing agency?
A digital marketing agency brings expertise, experience, and tools to help you attract and convert customers more efficiently. It saves you time, avoids guesswork, and ensures your marketing efforts are aligned with your business goals.
What are the benefits of working with a marketing agency?
You gain access to a full team of marketing experts, covering strategy, SEO, content, paid ads, social media, and more. Agencies provide consistent performance tracking, creative execution, and strategic guidance to help your business grow faster and smarter.
How to find the right digital marketing agency?
Look for an agency that takes time to understand your business, communicates clearly, and shows a track record of success with businesses like yours. Ask about their process, reporting, and how they adapt strategies based on data.
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