Lucideon is a materials science consultancy, solving its clients’ most complex challenges through materials development, process optimisation and characterisation. It utilises its many years of experience in development, analysis and assurance to provide technical consultancy to enable, enhance, and accelerate its clients’ R&D activities.
Lucideon has clients from various industry sectors around the world, including Aerospace & Defence, Ceramics, Construction, Energy, and Healthcare.
Website Development / Digital and Print Marketing / Brand Strategy / Social Media / Creative Design
Lucideon commissioned Plinkfizz to deliver a new website design. Their original website had become hard to navigate, with far too many pages.
The replacement website is designed to showcase Lucideon’s expertise in a clean, user-friendly package that is easy to navigate.
The design of the website included decluttering content pages, introducing “stories” as a communication device, enhancing the navigability of the site, implementing smart filtering and making huge improvements to the design and imagery.
The launch of Lucideon’s new website delivered a significant decrease in content pages (a 36% reduction) to declutter the site and make it faster for users to navigate. By enhancing navigability and adding smart filtering, visitors to the site found it much easier to use, with 92% of users surveyed saying the new design was excellent or good to navigate.
“We took the website refresh opportunity as a good time to deter a lot of traffic that wasn’t adding value by culling or changing our content. We used to get high quantities of traffic that wasn’t actually adding any value, so we prioritised quality over quantity.”
Richard Goodhead
Lucideon was happy with the new website, stating that they loved:
36%
Reduction in the number of pages on the website
17%
Increase in average visitor duration
95%
Users think new website design is excellent or good
95%
Users think quality of content is excellent or good
92%
Users think navigating the new website is an excellent or good experience