Electroserv is an instrument, measurement and control expert which has been servicing the industry for 50 years. In April 2024, following a lengthy selection period, Electroserv won a huge distribution contract with legacy brand Watlow to become the exclusive distributor of Eurotherm branded products in the UK. The brand represented approximately 1,000 customers and they wanted to move 800 of them to be sold through a single distributor. This meant that all Watlow’s UK based Eurotherm customers would become Electroserv customers.
Public Relations / Digital and Print Marketing / Content Creation/ Video Production / Insights and Strategy / Social Media / Website Development / SEO / Project Management Services
Campaign tactics incorporated a mix of online and offline activity including, website updates, developing a robust trade portal, introducing an online purchase order system, creating automated emails, adding multiple new products to the website, supporting an introductory email campaign, press relations to announce the contract and a strategic SEO roll out.
Plinkfizz supported Electroserv with a multi-platform strategy which included ensuring the website was equipped to handle a sudden influx of customers, was accommodating to a new audience, the audience were well informed and comfortable with the transition and the brand was completely accessible to approximately 1,000 new customers.
Plinkfizz developed Electroserv’s website, so it was equipped to deal with the increase in users and sales, added more products, and reviewed and updated the user experience. Updates included a new dedicated Eurotherm landing page, development of a trade account portal and updates to the ecommerce capability.
A PR strategy included two press releases in preparation for the launch to raise Electroserv’s profile, which resulted in 8 pieces of earned coverage in key titles. These were followed up with a content and technical SEO strategy including keyword specific blogs. The team also recorded and produced an introduction video to the new dedicated sales manager which was sent to 800 new Eurotherm customers via an email campaign.
The campaign was a huge success, delivering an exceptional increase in sales and supporting Electroserv in its ambitious growth. The quick turnaround campaign resulted in gross sales increasing by 206% since May 2024 compared to the same period in 2023 and total sales increasing by 192%.
267% Website conversions
15% increase in organic traffic
206% increase in gross sales
