When you’re considering working with a digital marketing agency, success begins with a marketing brief that aligns with what you are trying to achieve.
Whatever your business objectives, the clearer your direction, the better your results will be. A well-crafted agency brief connects the dots between your business vision and the agency’s expertise. Your brief ‘sets out your stall’ and is your initial step in creating an effective digital marketing strategy.
Here’s how to create a digital marketing agency brief that sets you up for success:
Before briefing an agency, become clear on what you’re trying to achieve. Are you looking to generate more leads? Improve brand awareness? Increase conversions? Your marketing goals and objectives should be specific, measurable, and closely tied to business outcomes.
Sharing this context with your chosen agency helps them to align their proposal with your priorities.
A marketing brief can help structure your thoughts and ensure you cover all of the essentials. Your brief may include:
This guidance will help to begin the ball rolling. An agency that helps you achieve your objectives will have a robust marketing agency onboarding process for you to follow and be guided by.
It’s tempting to focus on aspirations but remember to share your business struggles with your digital marketing agency too. The more honest you are, the more effectively your digital partner can help.
Working with a marketing agency means that you have a team on your side that will be able to support you. The best results come from regular communication, shared ownership of outcomes, and a willingness to adapt as your campaign gathers momentum.
During the onboarding process, agree on how you’ll review performance, share feedback, and make decisions. The agency brings expertise, and you bring the context and your unique personality — together, you create momentum.
A strong brief is about setting the stage for trust, collaboration, and results with your digital marketing agency. Take the time to define your digital marketing strategy, communicate your marketing goals and objectives, and build a foundation that helps your agency do their best work for you.
The success of your campaign begins with clarity as to what you are trying to achieve together.
Are you looking to work collaboratively with a digital marketing agency? Talk to us today to discuss your digital marketing requirements.
What should I include in a marketing brief for an agency?
Your agency should be able to walk you through exactly what they need from you in their brief. A good starting point will be information such as your business growth aspirations, current marketing activity (if any), marketing budget, appetite for new channels and campaigns. An insight into your competitors and brands that you admire is also useful.
How do I choose the right digital marketing agency for my business?
Its important to know how to choose a digital marketing partner. The right digital marketing agency for your business will be the agency that delivers the best value to you, based on your priorities and the needs of your business. Be clear from the outset what you are looking for and what your expectations are.
How can I make sure my agency understands our brand?
Check in regularly with your agency and provide as much background information as possible. Your marketing agency should complete a competitor analysis, and you can offer as much guidance as you have, such as existing brand guidelines or tone of voice. If you don’t already have these, work with your agency to compile this together.
What should I expect from an agency after I send them a brief?
A digital marketing agency will spend some time with their team absorbing the information you have provided, they will review your objectives and pull together a proposal. Your agency will then arrange to talk you through the proposal and will suggest next steps.
Over the past year, many businesses have reported a sharp decline in website traffic, in some cases, drops ranging from…
Social media marketing has grown dramatically over the last decade as the marketing medium of choice for businesses and organisations…
Creating a solid marketing plan is essential for any business, but especially for small and medium-sized enterprises (SMEs), where every…
In a year where every decision matters, marketing needs to work harder and smarter. Our latest white paper shares clear,…
When you’re considering working with a digital marketing agency, success begins with a marketing brief that aligns with what you…
You’ve decided to bring in expert support to elevate your marketing, so what should you expect from your first 90…
The terms marketing and public relations (PR) are often (incorrectly) used interchangeably. While both disciplines aim to enhance a company’s…
Strong branding goes beyond an eye-catching logo or a well-crafted slogan, it alters the perception that customers have of your…
Having a strong online presence is essential for businesses of all sizes to succeed in 2025, but there’s much more…