To stay at the forefront of creative innovation, Plinkfizz designers James and Brad recently attended an AI course hosted by VCCP at The University of Staffordshire, featuring insights from Peter Gasston. A key step in upskilling our team and understanding AI’s growing role in the creative industry.
Here’s what they discovered.
AI slop is low-quality, mass-produced content that floods the internet. Output created with minimal thought, effort, or originality. It’s what happens when human creativity takes a back seat.
At Plinkfizz, we believe in the opposite: AI should amplify creativity, not replace it.
We’re committed to responsible AI use, guided by these core values:
“AI is just a tool, not a solution. You’d never expect a hammer to work just by throwing it at a nail.
The creative value depends on the person holding the tool.”
“When designers lead with skill and intent, AI can enhance creativity. Without that, you’re left with generic, low-quality “AI slop.”
“AI is today’s Digital Publishing or CGI, once feared, now essential.”
Brad draws a parallel between AI and past tech revolutions. Every new creative tool, from CGI to digital media, began with
scepticism before becoming indispensable.
Used responsibly, AI boosts efficiency, opens new roles, and unlocks innovation.
AI isn’t replacing creativity, it’s reshaping how creative people work. The quality of output always depends on the person behind the tool.
If you’re curious about how AI can enhance your brand’s creative strategy (without losing its human touch), we’d love to talk.
Get in touch today to learn how we can help you navigate AI confidently and creatively.
To stay at the forefront of creative innovation, Plinkfizz designers James and Brad recently attended an AI course hosted by VCCP at The University…
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