Professional services marketing experts for local and national firms
Helping you connect your expertise with your clients
As a full-service marketing agency, Plinkfizz delivers results-driven professional services marketing across Stoke-on-Trent, Staffordshire, the Midlands and beyond. With decades of experience working with law firms, training platforms, financial companies and other service-based businesses, we understand the unique challenges that stand in the way when marketing for professional services.
Unlike marketing a product, service-led companies need to firstly build a long-term relationship with potential clients through credibility and trust. As a marketing agency for professional services, our experienced team uses thoughtful strategy and sound creativity to help our clients build authority, communicate their value clearly, and connect with the right audience at every step of their journey.
Whether you’re looking to reposition your brand, launch a new service, revamp your website, or create a digital marketing campaign, our expert team provides fully integrated marketing support trusted by local and national firms alike.
Marketing agency for professional services – with real results
We understand that each and every business is unique in its services, ethos, objectives and audience. That is why we tailor our marketing strategies to reflect your firm, combining original ideas with data-driven strategy.
Our marketing offering for professional service firms includes:
- Strategic marketing consultancy, guiding on every aspect of a campaign
- Campaign planning and delivery in web design and development, digital marketing, strategy, PR, SEO, branding, B2B content marketing services, email marketing, social media organic and paid
- Website design and development tailored for your business, ensuring great user experience and SEO optimisation
- Email marketing for professional services using databases, scheduling and automation
- Branding and messaging to communicate your unique selling point, ethos and expertise
- Social media marketing (organic and paid) on multi-platforms
- Content marketing for professional services including blogs, webpages, printed literature, formal documents and social media
- SEO and paid search to ensure visibility in a competitive space
- Design and production of all printed material, event exhibition stands and proposals
- Internal communications support
- Event and seminar marketing including invitations and funnel marketing
- Analytics and research
Proven strategies for professional services firms
We are fully immersed in the sector, and use our own detailed research and insights to help brands reinforce that ever-important trust and credibility that leads to that long-built relationship with clients.
Our award-winning creativity and our bespoke marketing solutions are designed to guide your prospective audience smoothly through the funnel, from awareness to engagement and conversion.
An extension of your own team…
Our experienced team has delivered high-impact marketing for professional services for over two decades. We work as an extension of your in-house team, from strategy and design to PR and digital and everything in between.
We don’t just help you build relationships, we help you win new business.
Marketing for professional services on a smaller scale
For small to medium-sized firms marketing can often lack vigour, due to lack of resources, budget and time. We understand how to help SME professional services in the most efficient way to stand out in the competitive market. We become your marketing team, leaving you to run the rest of the business.
We provide full-service marketing for SMEs, from branding and website development to lead generation and PR – all tailored specifically to your business growth.
Professional services marketing for national and established firms
We work with national and international firms to build multi-channel campaigns that connect to their target audiences with clarity and consistency. Whether it’s a brand relaunch on social media, internal communications strategy, or thought leadership series in a podcast or news publication, we offer senior-level expertise that delivers impactful results.
Lead generation for professional services
In the professional services world, lead generation must go above and beyond to create original and effective campaigns. Businesses need to compete with the highly competitive market as well as show prospective audiences why they should choose them.
We develop up-to-date and data-led strategies that attract and nurture quality leads across the entire client journey and marketing funnel.
Our lead generation services include:
Paid LinkedIn and social campaigns tailored to professional decision-makers such as CEOs and business owners.
Email marketing led from data capture and research
Organic and paid SEO campaigns with high-value, low-competition keyword targeting that captures the right data to market to
Content marketing including blogs, online and written content, and whitepapers
Webinar promotion including post-event follow-up
Industry related event preparation and marketing, including designing marketing materials and follow-up communication
Website design & development for professional services
Your website isn’t just a digital brochure – it’s your most powerful conversion tool. Many in the professional world will look at a website first before even committing to using a service.
We create high-performing websites for professional services firms that build trust, communicate industry authority, are easy to use and ultimately drive enquiries.
Every site is built with responsive design on all platforms, Google friendly SEO, and integrations with your CRM or practice management system. Whether you need a lead-generating landing page or a full-scale corporate site, we combine design and technical expertise with your business goals.
“We took the website refresh opportunity as a good time to deter a lot of traffic that wasn’t adding value by culling or changing our content. We used to get high quantities of traffic that wasn’t actually adding any value, so we prioritised quality over quantity.”
Richard Goodhead, Lucideon
Branding for professional services
A brand in the professional services sector needs to build a long-term connection with a potential client through its reputation, positioning, ethos and story. That is why we help professional services firms define and communicate their value in ways that build and maintain that long-term client trust.
From in-depth market research, creative workshops, mood boards, strategy roll-out and more, we ensure your brand reflects your firm’s expertise and messaging.
Marketing support for industry events, webinars and exhibitions
Whether it’s a corporate event, webinar or industry exhibition, we support professional services firms
to create impact and conversion – before, during and after the event.
Our services include:
Event branding, creating eye-catching designs that are on-brand and draw in an audience
Digital campaigns to promote the event to the right people
Invitations – both digitally and printed
Signage and post-event follow-up crafted to generate engagement and capture leads
Planning an event? Let’s make it count.
Visibility in the right places builds authority and will secure your brand as an industry leader. Our PR team delivers public relations campaigns that provide meaningful media coverage and position your professional services firm as experts in their field.
We have the knowledge and skill to guide you and your team through media training in interviews, press comment placements, award speeches and more. In addition to ghost-writing award submissions and press releases.
We support your business to rise above the noise and earn authority in your market.