We are Experts in Providing Marketing Services to Engineering Companies
We work globally to provide full-service marketing in the engineering sector. Focusing on user experience for your company growth, we’re an award-winning Digital Marketing Agency based in Staffordshire dedicated to helping your engineering business reach growth targets with our team of experienced marketing experts.
Providing specialist marketing for the engineering industry, our team is focused on getting your business the best possible results. We are proud to have worked with many engineering businesses to increase their organic web traffic, generate leads, increase enquiries, support recruitment drives and more.
Our engineering marketing specialisms include:
- Digital Marketing
- Print materials
- PR
- SEO
- Content
- Web design
- Design
Bespoke website design and development
We offer website design and development for engineering companies, tailoring our approach to the needs of your business and your ambitions.
Content marketing for STEM companies
Highly skilled and experienced in content and PR for engineering businesses, our strategic content marketing team has garnered multiple awards. Our clients trust in our approach to effective content marketing.
Results-driven SEO
We offer your engineering business the expertise that you need to elevate your online content and reach more customers. Our engineering marketing team helps businesses to grow online with our knowledgeable and strategic approach to SEO marketing.
PR for the engineering sector
PR is effective in supporting engineering companies to build trust, position the company as a leader in their field and provide an opportunity for readers to find out more. PR also drives prospective customers to contact the company directly with a new customer enquiry. Strategic digital PR helps your brand remain relevant and increases the likelihood for ranking high on search engines.
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01. Why is Marketing important for engineering companies?
Marketing is important in this sector because it provides an opportunity for engineering firms to deliver key information to their target audience. This increases levels of interest, customer advocacy and loyalty over the long term.
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02. Best practice website design in engineering?
There are a number of protocols to follow to ensure best practice in website design for your engineering business. They include:
- Simple visuals which offer an effective showcase of your product or service
- Fast page loading
- Ensuring your website is mobile friendly
- Finally, including detailed product information and an easy to navigate contact form creates an environment for the customer that encourages an action.
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03. Is PR effective for engineering companies?
PR helps your business to stand out from the competition and to cement your key messages. Our team supports business owners in clarifying their chosen key messages and the approach that will best place these messages for success.
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How important is a robust brand for the engineering sector?
Customers choose engineering suppliers based upon several factors including a perception of quality, speed, expertise and value delivered.
A strong brand helps to differentiate engineering companies from the competition and simplifies the buying decision for prospective customers based on alignment with their own values.
Engineering website FAQs
What content should our engineering company’s website include?
There are several key elements of content to consider. These include the following:
- An ‘About us’ page or similar that displays the people behind the company
- Detailed product information
- Captivating visuals or photography
- An easy to navigate contact form
- News and/or blogs
- Case studies that showcase customer success stories
How often should we update our engineering website?
Minor amends should be made regularly and it’s important to add new content to your website regularly too.
Major redesigns should be considered every two years to ensure that your website remains fresh and relevant to your business.
How does a customer-centric approach benefit our website?
Easy navigation and a positive user experience can improve your website ranking and encourage customers to re-visit your website. A customer-centric approach to your website will also encourage visitors to stay online for longer and to take a greater interest in your supporting communication channels, such as social media, newsletters etc.
How can our Engineering business benefit from your SEO expertise?
Matching our strategic marketing approach with our in-depth capabilities in branding and online visibility means that you get the best possible chance of communicating directly with your target audience. Your business will benefit by being at the forefront of your sector.
How do we monitor the success of our engineering website?
We monitor the following aspects of our clients’ websites to ensure that it is performing to capacity and attracting ideal customers. Aspects include web traffic volumes, engagement rates, lead generation (for example, how many site visitors sign up to a newsletter or complete a contact form) and conversion – to becoming an active customer.
Ready to unlock the growth potential of your engineering company?