Helping schools, colleges and MATs with their marketing
We use our years of industry knowledge to offer cutting-edge marketing support to serve schools, colleges and MATs in Stoke, across Staffordshire and the Midlands.
All types of schools and colleges can benefit from marketing activities. Whether a school needs help with student recruitment, a new website or a MAT needs new branding, we are on hand to offer the very best advice and solutions.
We work with your team to create the perfect marketing strategy based on your goals and capabilities. We’re experts in expanding the presence of all types of organisations, education is no different.
Keep reading below, or visit our specialist education website…The Education Agency
Education marketing
that works, consistently
We understand that each and every setting is unique in its services, ethos, objectives and audience. That is why we tailor our marketing strategies to reflect your school or college’s unique offer, combining original ideas with data-driven strategy.
Our marketing offering for schools, colleges and MATs includes:
- Designing breath-taking prospectuses and materials to make your setting stand out
- Delivery of award-winning student recruitment campaigns
- Development of quick, efficient websites to make the user journey work for parents and stakeholders
- Creating promotional videos and images for use on all selected marketing channels
- Building campaigns on digital platforms which reach the right groups of people
- Supporting the placement and usage of signage in different internal and external areas
- Sharing your news with local and national press, depending on the story
- Promotion of Open Days using a multi-faceted approach
- Finding, writing and submitting award entries for education associations
Our education marketing techniques drive results
Whether you need to reach parents in a local area, potential new teachers or key stakeholders, we tailor our strategies to match your needs.
Through prospectus designs, website development, social media marketing and a variety of PR, we solve many challenges in order to generate results.
Trusted practice from trusted practitioners
Our internal education marketing team have a wealth of experience working on a variety of school, university and MAT projects delivering outstanding designs, ground-breaking PR results and Ofsted compliant websites.
The design team at Plinkfizz has over 20 years of experience working on prospectus and handout designs for education clients. We stay up to date with the latest advancements in the sector to offer supportive advice alongside our marketing results.
Marketing for Schools
Working with partners in our sister company, The Education Agency, we deliver marketing strategies for primary schools and secondary schools that make an impact. Speaking to the hearts and minds of parents is key to successful brand building and reputation management for primary and secondary schools. We have developed many successful education brands and enrolment marketing campaigns positioning us as a leading schools marketing agency.
“We’re absolutely delighted with the work Plinkfizz has done in developing our new nursery brand, Little Leaves. Thanks to the team’s insight and creativity, we now have a much stronger, clearer direction for our nursery offering. The brand identity provides a solid foundation for long-term growth and development. We feel more confident than ever in our vision and strategy moving forward.”
Charnwood Primary Academy
Marketing for MATS
Our experienced and senior education marketing team understands the complexities that come with marketing for MATs or MACs. Backed by strategy and research, our marketing for multi-academy trusts is tried and tested time and again by our MAT clients.
Our multi-channel specialists craft bespoke MAT marketing support plans that help grow trusts and collegiates, as well as their partner schools.
Marketing for Colleges
When crafting marketing plans for colleges or sixth forms, you have a wider audience to consider. Marketing for colleges or sixth forms requires a two-fold strategy as the decision makers are often both students and parents/guardians. Understanding the key deciding factors for both is no mean fete. In-depth specialist research is what sets our college marketing plans in motion – and that’s why further education clients have been trusting our college marketing services for over two decades.
Marketing for Universities
One of the first big life decisions teenagers make is “what university should I go to?”. It shapes their higher education experience and their early careers. As a university, getting your key messages out and in the right places at the right time is essential. With more competition in the sector than ever, developing robust effective university marketing campaigns is increasingly complex. Our team of education marketing experts can help take the strain and provide structured support that align with your targets.
School Prospectus Design
Second only to your school’s website, your school prospectus design is essential for acting as a window into life at your setting. A low quality, low effort prospectus can result in low application figures. Designing a prospectus that stands out and delivers a compelling message to students, parents and guardians, is one of a school’s most effective recruitment tools.
Student Recruitment Marketing
We often appointed by education clients when they are already forecasting low enrolment numbers. At this point, we need to embark on a strategic and impactful, multi-channel marketing campaign to position the school or college as the number one desirable choice locally.
We work closely with the SLT to identify unique messaging that we then use to launch powerful campaigns that see results.
We also work with schools and colleges that have the foresight and strategy to plan ahead. Robust school marketing strategies span years. Long-term planning and promotion go a long way in ensuring enrolment figures stay high year-on-year.
If you’re considering working with a school marketing agency, don’t hesitate to contact us today.