B2B Marketing Services for SMEs and Industry Leaders
Helping you to elevate and grow your B2B to the right audience
As a fully integrated marketing agency, we use our decades of expertise, knowledge and experience to deliver results-driven B2B marketing support for businesses across Stoke-on-Trent, Staffordshire, the Midlands and beyond.
With our deep-rooted understanding of the business to business world, we know that in contrast to B2C, a B2B product or service can have a longer lead time as considerations and approval are often a complex process. We enable our B2B clients to build trust with their audience, maintain credibility, build authority and ultimately lead to high impact and conversion.
Whether you need to launch a new product, build awareness, update your website or implement a social media campaign to generate leads, we deliver the insight and B2B marketing strategy that transforms brands and powers business growth.
Our team of experts work collaboratively with your internal teams to shape and deliver an effective marketing strategy based on your goals, customer journey and industry.
From engineering and manufacturing companies to suppliers and tech businesses, our B2B marketing services are trusted across many sectors including engineering, manufacturing, professional services and education.
Keep reading to find out how we deliver ROI below…
B2B Marketing That Delivers Real Business Impact
- Creation of B2B marketing strategies tailored to your industry and audience that make your brand stand out
- Campaign planning and delivery in web design and development, digital marketing, strategy, PR, SEO, branding, B2B content marketing services, email marketing, social media organic and paid as well as analytics and strategy
- Development of high-converting websites designed for those crucial B2B journeys, where we understand exactly what your ideal audience needs
- Design of printed brochures, case studies, and sales support materials
- Organic and paid lead generation for B2B using social media channels like LinkedIn, Meta and Google as well as email platforms
- B2B Content marketing services & strategies that position your brand as a thought leader
- Trade show support, exhibition design and event marketing
- Video production and photography to showcase products, services and stories
- Internal communications support for stakeholder and employee engagement
Proven B2B Strategies
As a leading B2B creative marketing agency, Plinkfizz helps brands stand out in crowded markets by combining data-led strategy, leading marketing tools and experts in tailor-made creative solutions.
We understand the unique challenges of B2B sales processes and create marketing solutions that capture the interest of the audience and will carry them through the marketing funnel and beyond.
Understanding your audience’s journey and the process they need to go through is crucial for our team when creating the tailor-made B2B marketing strategy that will build your brand, trust and in turn your customer’s confidence in you.
Industry Knowledge Meets a B2B Creative Marketing Agency
Our experienced B2B team brings experience delivering impactful marketing outcomes for businesses whether they are in their infancy or are industry leaders. From strategy to design, PR to digital, we operate as an extension of your in-house team.
The creative team at Plinkfizz has more than 20 years of experience producing, designing and branding projects for B2B clients.
We don’t just make your brand look great – we help you win and maintain business.
Marketing for B2B SMEs
For small to medium-sized enterprises (SMEs) marketing is often a juggling act with a lack of resources and time to fully focus on impactful marketing that will make a difference. We also understand the importance of standing out to reach your audience in an often competitive industry.
That’s where we come in. We offer end-to-end marketing for B2B SME’s – from website design and branding to lead generation for B2B, all tailored to help businesses grow and position themselves in a competitive market.
“Fiona and team were outstanding in the work they did for us in designing and launching our new website. The site is excellent, we have seen a significant increase in the number of work enquiries and the support they have provided us with has been exemplary. A great team and a great business.”
B2B Marketing Support for Industry Leaders and Global Brands
We work with national and international brands to deliver multi-channel marketing that aligns with their brand and allows them to reach their specific audience at every step of their journey.
From integrated communications plans to campaign rollout across mutli-channels, our data-led strategic approach and creativity ensures consistency and impact across every step.
Our teams bring the senior-level expertise needed to engage global stakeholders, deliver product launches, and manage complex marketing programmes at scale.
Speak to our B2B team to discuss a corporate marketing project
Lead Generation for B2B
B2B conversion sales are generally long and often involve multiple decision-makers. The marketing funnel is more complicated than the B2C one, and requires a deep understanding and knowledge of the B2B sector.
Lead generation for B2B marketing clients requires a sophisticated, multi-touch approach. We plan and deliver fully integrated marketing campaigns that move those ideal clients through the funnel – from brand awareness to trust to conversion.
Our lead generation B2B marketing services include:
Paid Social
Media Agency –
we create bespoke organic and paid social media strategies and campaigns
Email marketing
campaigns and automations
B2B
Content Marketing Services
CRM integration
and lead generating and nurturing
SEO and paid search
targeting relevant, high search and low competition terms
Planning and marketing
for networking events & trade shows, including designing exhibition stands and printed materials
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01. B2B Website Design & Development
A high converting B2B website isn’t just the shop window for the business – it needs to have a great user journey, drive enquiries and showcase the brand and offerings.
We understand this at Plinkfizz – which is why we work closely with your team to design and develop a bespoke B2B website that works across all devices. Will integrate the latest industry tools and plugins and is fully SEO-optimised in content and technology. This will enable it to rank high above its competitors.
Whether you need a lead-generating landing page or a full corporate website, our team ensures your online presence matches your ambitions.
If your website needs a refresh, request a proposal from our digital team!
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02. Branding for B2B
Your brand is more than just a logo – it’s your reputation, your promise and your positioning in the market. In B2B it is even more challenging to secure a relationship with your audience that will lead to conversion.
We help B2B brands define or redefine their visual identity, messaging, and value proposition to stand out as industry leaders and gain the trust and confidence of the right audience.
From market research and branding workshops to naming, design and rollout, we deliver comprehensive branding solutions that impact and last.
Considering a rebrand? Speak to our branding team today.
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03. B2B Marketing Support for events and trade shows
Live events remain very important for many B2B industries to meet and network with contacts. When selling a B2B product or service, the journey often means a complex approval process. Meeting and building a relationship with the right contacts is key.
We understand that at these events you have one chance to showcase your brand, which is why we provide full-service event marketing – from pre-event promotion to post-event follow-up. This includes combining our creative skills, decades of experience and proven strategies to design impactful marketing material, eye-catching exhibition stands and run digital multi-funnel campaigns to ensure you get the best out of these events.
Planning an event or attending a trade show?
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04. B2B Public Relations & Thought Leadership
Building credibility and visibility in the B2B space requires more than just advertising. Through targeted PR, media relations and thought leadership content, we help position your business as a trusted leading expert in your field.
Whether it’s securing media coverage, ghost-writing whitepapers or placing expert commentary in a relevant news article, our PR team elevates your voice and allows your business to stand out from the crowd.
Want to get your business featured in the right places? Get in touch with our team today.
Ready to unlock your B2B growth potential?