Website Migration Services
Our SEO and website experts are well versed in delivering seamless website migration services that avoid losing your organic traffic. We take away the stress of website migration by handling the process from beginning to end.
If you’re looking to move your hosting to a more reliable hosting provider, like Plinkfizz, wanting to change your domain, or re-platform your CMS, our team will help you transition with ease.
Our website migration services are carefully planned to ensure a smooth transition with as little SEO disruption as possible.
Looking to migrate your website?
What is covered in a website migration?
Not only are we migrating your content, but we are also making sure the site architecture is stable, URLs are redirected, canonical tags and links are updated, images are moved over, amending XML sitemaps, Google Analytics is transferred and more.
Designing a new website
If you’re looking to migrate your website, while updating it completely, our team of website designers and developers will partner with you to deliver a website which exceeds your expectations.
Our designers will work closely with you to understand your brand, its customers and what your key objectives are. They’ll then design a website which reflects your brand and puts user experience at the forefront. Meanwhile, our website operations teams will map out a clear plan to relaunch and migrate your website seamlessly.
If you’re interested in a new website…
Website Migration FAQs:
How long to do a website migration?
A website migration typically takes 4 to 12 weeks, depending on the size and complexity of the site.
The timeline includes:
- Planning & SEO audit – 1 to 2 weeks
- Development & staging site setup – 2 to 4 weeks
- Content and URL mapping – 1 to 2 weeks
- Testing & QA – 1 week
- Go-live & post-launch checks – 1 week
Larger sites (e.g. ecommerce platforms or international domains) may require longer planning and testing to reduce SEO risks and ensure all redirects, content, and technical elements are correctly handled.
What is website migration?
Website migration refers to significant changes made to a website that can impact its URL structure, design, platform, or content, and therefore affect its search engine visibility. Common types of migrations include:
- Moving from one domain to another
- Switching from HTTP to HTTPS
- Redesigning the site or changing URL structures
- Migrating to a new CMS or server
- Consolidating multiple websites
Because migrations often alter the way search engines crawl and index a site, they must be carefully planned and executed to prevent traffic loss.
How to retain SEO in a website migration?
To retain your SEO during a migration, certain steps must be followed, including:
- Current site audit – Benchmark rankings, traffic, and indexed URLs
- Create a detailed URL mapping – Match old URLs to new ones with 301 redirects
- Set up a staging site – Test the new build without going live
- Retain meta data, content, and headings – Keep SEO-critical elements intact
- Implement redirects properly – Use permanent (301) redirects to transfer link equity
- Update internal links & canonical tags
- Monitor Google Search Console and Analytics post-launch
- Submit new sitemaps and check for crawl errors
- Keep old domain verified in GSC (if applicable) to monitor redirects
- Avoid major content or structure changes at the same time – stagger if possible
Following a structured process helps protect your organic rankings, maintain traffic, and ensure a smooth transition.