Crystal Legal Services, an ethical mis-sold claims management company, commissioned Plinkfizz for a recruitment campaign involving their careers website. The project, which then went on to be shortlisted for a 'best small budget' marketing award, generated significant results across a three month period.
Crystal Careers tasked Plinkfizz with:
• Developing a marketing campaign to support recruitment
• Fill a number of roles including: sales, team leaders, operations and claims handlers
• Dispel the myths about working in the PPI industry
In just 3 months, the campaign collectively resulted in 236 quality applications being received and 13 new hires. 58 applications were received from a Google Ads drive and 12 from an open day initiative.
Recruitment post reach on Facebook in the time period amounted to: • 761 clicks • 256k impressions • 38 conversions