- Strategy and Insight -
We provide our clients in Stoke and surrounding areas with marketing insight to identify audiences, assess competitor brands and develop compelling value propositions across different platforms.
Testimonials
Fiona Hawkins, MD
Samantha Bird, Account Manager
Kirsty Hewson, Account Manager
Strategy & Insight: Leveraging research and analytics, our approach provides evidence-based strategies
With our marketing strategies we provide clients with the insight to identify audiences, assess competitor brands and develop compelling value propositions. We then work with you to create and develop a seamless B2B or B2C customer brand experience across different platforms.
Marketing strategy and insight is a critical part of the process to deliver effective marketing communications campaigns. Our marketing strategy delivery team is agile & experienced, ensuring that every clearly defined objective and deliverable is tracked and measured against for success.
We’re experts in creating conditions to deliver maximum value results for marketing investments, all trackable, all visible, all tangible.
Some of our core marketing services include:
- Campaign planning
- Content creation
- Online PR services
- Blogger outreach
- Strategic marketing insight
- Brand development
- User experience planning
- Social media campaigns
- Lead nurturing strategies
- Email marketing
- Creative design
- Pipeline building
- Data capture
- Public Relations services
- Google Adwords PPC
- Mobile marketing strategy
- Website development
- User experience planning
For a free initial consultation to discuss marketing strategy and insight with one of our specialists, please email us or call 01782 630777.
Working with you: Understanding the Brief
Depending on the level of understanding and input you’d like, combining business acumen and design thinking, the first priority is for us to deeply understand your business to inform our recommendations. This may take into account: product demonstration, mission, vision, target markets, corporate cultures, stakeholder input, product and service offer, competitive advantage, SWOT, marketing strategies and challenges for the future.
Working with you: Solutions to the brief
At the start of the project we’ll work in collaboration with you and your team to identify possible outcomes and outputs required from Plinkfizz, and then work towards the delivery. We’re not afraid to make recommendations which steer away from your original brief if we believe it will deliver a better return on investment for you.
Working with you: Development & Roll-out
We quickly action the agreed steps to ensure we’re delivering results for you from the outset. Working in partnership with every client on a bespoke level, we can provide updates, seek approval and report on as many elements needed so that you’re happy with our continued partnership. We’ll always review, report and optimise our activity, and if something isn’t working we’ll re-evaluate the project and make changes as appropriate to make sure the objectives and KPIs are met.