How to use Reddit: A beginner’s guide for marketers

Home » How to use Reddit: A beginner’s guide for marketers

Before we dive into the strategies and algorithms of the platform, let’s understand how to use Reddit. The platform ultimately breaks down into categories commonly known as subreddits which allow users to select the content they’re specifically interested in. With 73.1 million daily active users and over 100,000 subreddits to join, there is definitely a market for businesses to reach out to their target audience.  

Our marketing team has focused on creating a solid foundation of the top tips and insights in the world of Reddit. Start your journey today and become a pro Redditor with our marketer’s guide… 

Why use Reddit?  

It’s not unknown that social media has become a visual way to express your company’s values. While some users pick up the lack of authenticity and engagement on some channels, Reddit users value the genuine interaction they receive. Without going into every detail, Reddit allows businesses to further engage with diverse audiences across all target demographics and is known for its vast communities.  

How to set up a Reddit account  

The first steps to take when creating an account are simple. Once a username is created, the platform will ask you to select topics you’re interested in – this simply narrows the content down to your preferences. So, I’ve made an account, what’s next?   

The platform can be seen as quite complex to navigate at first. Exploring communities and gathering an understanding of the type of content published is a great way to start before creating your own. Once you’ve gathered your bearings, creating a community is the best way for other users to join, ask questions and post relatable content.  

Additionally, in the custom feed, you’re able to post content that remains on your profile or post into a desired community (subreddit). Features like direct links or polls are available for that short but snappy content!  

Benefits of Reddit for marketing your brand 

Still unsure whether Reddit is the right platform for your business? Our expert marketers have created a list of strengths that must be weighed up before you make any decisions:  

• Compared to other platforms, the community is diverse and engaged, where the variety of subreddits cater for all interests.  

• The environment provides a constant flow of fresh ideas and creativity for users to indulge in discussions.  

• If the content produced is valuable, there are awards available including potential payouts or a Reddit Silver, Platinum or Ternium status. 

What to be aware of when using Reddit (threats) 

However, with every social media platform, there are features you must be aware of, these include:  

• Inconsistent content comes with the threat of a damaged reputation. With 100,000 subreddits available to join, the quality of content/discussions can be varied. Some communities are known for producing high-quality content and others have low effort, so understanding this is crucial.  

• With users having the option to stay anonymous, it’s clear that one motivator for them is they’re able to speak the truth about feelings/disagreements. This should be considered when posting, as bias can be seen as an implication for a business’ reputation.  

Do’s and Don’ts of using Reddit  

Now an account has been made and you’re aware of the strengths and threats, we’re going to expose our top tips on how to be a Reddit success with our infamous ‘Do’s and Don’ts’. 

First, make the effort to learn how ‘karma’ will impact your success. If you’re unsure of what ‘karma’ is, it’s known as the reputation you hold on the platform. Other factors to watch out for include the use of emojis, as well as keeping content non-biased and avoiding salesy language. Users express their love for Reddit based on the fact it’s a space for them to discuss their passions and not be targeted with a sales pitch! 

What are actions you shouldn’t take whilst engaging on Reddit… Well, using free ‘karma’ subreddits could result in a ban. alongside asking for ‘karma’ or upvotes – so let your content speak for itself. Additionally, posting too frequently can result in a ban from certain communities or groups and refrain from using too many direct CTAs and discussing sensitive/ controversial topics.  

At Plinkfizz, we make it our priority to provide outstanding results on all social media platforms. If you’re looking to improve your online presence and improve your B2B marketing strategy, our team excels in all areas of digital marketing to help you see success. Get in touch on 01782 1630777.