Situated in Stoke-on-Trent, the heartland of England’s ceramics industry since the late 1700s, William Edwards is a brand passionate for shape, design and traditional British craftsmanship, leveraging this as the inspiration behind every piece of their high-end ware.
Working closely with luxury international hotel groups and restaurants worldwide, William Edwards creates unique bespoke collections for the fine dining and banqueting sectors.
Initially taking the brief from Founder, William Edwards, we facilitated a series of workshops and product immersion sessions to truly understand the market position and global demand for the brand.
Following clear communication of their vision and design values, our work with William Edwards has helped to build the global reputation of the brand.
Planning for the future, but celebrating the brand’s heritage, our approach provided a new vision for this luxury manufacturer.
To the launch the a series of new collections, we designed and executed beautifully printed luxurious brochures; positioning William Edwards as a luxury British lifestyle brand to a global audience.
The asset helped them gain a dramatic increase in global enquiries and sales.
