Moulding the Earth into art

William Edwards

The very best of British craftsmanship for Michelin-star chefs and world famous brands

Situated in Stoke-on-Trent, the heartland of England’s ceramics industry since the late 1700s, William Edwards are passionate for shape, design and traditional British craftsmanship and this is the inspiration behind every piece of William Edwards chinaware.

Working closely with luxury international hotel groups and restaurants worldwide, William Edwards create unique bespoke collections for the fine dining and banqueting sectors.

 

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The very best of British craftsmanship for Michelin-star chefs and world famous brands

A field of clay touched by the genius of man becomes a castle

Communicating their vision and design values, our work with William Edwards has helped to build the reputation of the luxury brand internationally.

Our approach propelled the brand forward whilst being sensitive to its heritage in the centre of The Potteries.

A field of clay touched by the genius of man becomes a castle
Seize the clay!

Seize the clay!

To the launch the new collections we created beautifully printed brochures positioning William Edwards as a luxury British lifestyle brand. The brochure helped them gain a dramatic increase in enquiries and sales.