William Edwards

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The very best of British craftsmanship for Michelin-star chefs and world famous brands

Situated in Stoke-on-Trent, the heartland of England’s ceramics industry since the late 1700s, William Edwards is passionate for shape, design and traditional British craftsmanship, leveraging this as the inspiration behind every piece of William Edwards’ high-end ware.

Working closely with luxury international hotel groups and restaurants worldwide, William Edwards creates unique bespoke collections for the fine dining and banqueting sectors.



A field of clay touched by the genius of man becomes a castle

From clearly communicating their vision and design values, our work with William Edwards has helped to build the international reputation of the luxury brand.

Our approach propelled the brand forward whilst being sensitive to its heritage.

Seize the clay!

To the launch the a series of new collections, we designed and executed beautifully printed luxurious brochures; positioning William Edwards as a luxury British lifestyle brand. The asset helped them gain a dramatic increase in global enquiries and sales.

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