'Closer Than You Think' Campaign

Stoke-on-Trent Sixth Form College

Student recruitment campaign delivers

The main campaign objective was to attract 1,310 students to enrol at City of Stoke-on-Trent Sixth Form College. Applications between June and September increased by 30% year on year and 1,510 students enrolled, smashing the target.

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Student recruitment campaign delivers

An Engaging Digital Experience

Plinkfizz bought and placed all campaign media on behalf of the College, working with local and national providers of advertising space including:

  • 48 sheet poster sites (OOH – Out of Home)
  • Bus shelters
  • Advans
  • Social media advertising: Facebook and YouTube
  • Regional media: online and traditional.