Crystal Legal is an ethical mis-sold claims company that offer clients specialist advice and guidance with mis-sold financial products such as PPI (Payment Protection Insurance) and PBA (Packaged Bank Accounts).
Social Media / Public Relations / PPC / Website Design and Development
The client commissioned Plinkfizz for integrated digital-led marketing support for its staff recruitment campaign.
Our expert team were challenged to create a marketing strategy, digital campaign and careers website that would raise brand awareness, generate interest and employee loyalty in a heavily stigmatised industry.
The key focus for the campaign was to drive web traffic and to attract quality candidates to fill a number of roles including sales, team leaders, operations and claim handlers. In addition, we wanted to dispel the myths about working in the PPI industry.
Plinkfizz undertook a complex method of research to gauge how much onlione visibility Crystal Legal had in the regional recruitment market and how well their website was performing.
The existing website for Crystal Legal didn’t rank highly on search listings and had a poor user journey. Plinkfizz designed a more engaging and user-friendly careers portal website which encouraged users and potential employees to spend more time on the site and to visit other pages.
A PR campaign was designed to increase brand awareness and engagement for candidates in the local and wider resident and business community, using press releases, blogs and case studies to showcase the friendly, charitable nature of the company and convey the progressive opportunities within a company career.
A social media strategy was devised to generate in-bound job applications, increase social media engagement, and increase referrals to Crystal Legal.
The project generated significant results across a three-month period and went on to be shortlisted for four major industry awards: Best Integrated Campaign: Prolific North Awards, Integrated Campaign of the Year: PRCA DARE Awards Midlands, Best Low Budget Campaign under 50K: Northern Marketing Awards and Best Use of Research or Insight: Northern Marketing Awards.
£10K total spend – £42 per conversion
4,856% ROI
236
high quality job applications
256K
unique Facebook impressions
287%
increase in engagement compared to the same period the year before
81%
increase in total lifetime reach of career posts compared to the same period the year before
