Black Friday Social Media Tips

Posted on: 17/11/2021 by Josie Devine

Black Friday and Social Media Go Hand in Hand

Black Friday kicks off the holiday season in a sense, prompting consumers to buy holiday gifts while they’re discounted. Shopping is moving in an online direction in general, and due to the COVID-19 pandemic, Black Friday is expected to be majorly online this year. How does this tie into social media? Well, social media excels at promoting online goods. Good social media posts and ads intrigue consumers to click and buy right then and there.

Black Friday Social Media Ads Are a Great Way to Drive Sales

With Black Friday being mostly online, it’s crucial to have not only great social media posts but also great social media ads. The competition is very steep between retailers on Black Friday. That’s why it’s crucial to ace your social media ads and drive sales.

Here are our top 5 tips for a successful Black Friday Social Media Campaign:

1. Use dedicated Hashtags.

2. Create a Sense of Urgency.

3. Utilize Instagram Shops.

4. Extend Your Deals to Cyber Monday.

5. Plan and schedule your posts.


When building campaign strategies, social listening data is a powerful and essential tool to analyse year-over-year trends and your competition.

Don’t forget to regularly assess how your social media content is resonating with customers. Make sure to reschedule posts that are getting a lot of engagement.

Lastly, don’t forget that while discounts and deals are a big part of Black Friday and Cyber Monday, shoppers still value the overall customer experience, and your social media presence is an important part of that.


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