How PR can help you achieve marketing success
Posted on: 30/09/2020 by Tina Meigh
PR and marketing is all about positioning your brand and products to target your key audience and improve lead generation and sales.
Ultimately, marketing uses a range of elements from market research, brand management and advertising, but have you tried incorporating PR?
PR focuses on reputation management and communication. Considering that communicating with your audience is key to keeping them interested and engaged with your brand, PR is the perfect solution for your content marketing needs.
There are two main strands, traditional PR and digital PR.
Traditional PR focuses on press coverage, whether it’s published in print, online or via media channels such as TV or radio. This type of PR is great for brand awareness and brand/product launches.
Digital PR is mainly tailored towards increasing online brand presence while still offering the benefits of traditional PR. Digital PR also provides clearer visibility of ROI (Return on Investment) while helping you gain high-quality backlinks, social media mentions and improved SEO.
There’s a variety of benefits you’ll experience from using PR as a communication tool for your brand. They include:
- Developing a brand identity: become a brand with a personality people trust.
- Managing brand reputation: showcase your brand values to your audience.
- Increasing website traffic: PR encourages people to find out more.
- Improving brand awareness: new start-up? Help people discover who you are.
- Generate leads/sales: product or keyword led PR helps you reach your target audience.
Promoting your products, services and brand through PR helps you build and maintain a communication relationship with your audience. You can also reach new people who may not naturally discover you but are interested in your brand.
Don’t miss out on potential new leads, our specialist PR team will support you through discovering the benefits of PR.
Call on 01782 630777 or email firstname.lastname@example.org to achieve marketing success with Plinkfizz.