Google has announced that it has rolled out a new algorithm update to help improve search results by serving more relevant content.
What does the latest algorithm update aim to do?
The latest algorithm update looks to serve searchers with content better suited to their search intent. This is in line with Google’s commitment to bettering search results for users with helpful and reliable results – matching the search giant’s EEAT guidelines which state that content should be written with Experience, Expertise, Authoritativeness and Trustworthiness.
Who will the latest algorithm update impact?
The core update can affect any website. While they’re not created to target specific search terms of pages, updates can cause low-ranking pages to improve in positions and vice versa.
It’s suspected that since mid-July Google has been experimenting with its algorithm across both mobile and desktop devices. Many websites have seen high volatility in search engine result page (SERP) rankings, particularly those serving content related to sports, news, arts, entertainment, shopping, business and industry.
When will the algorithm update be live?
This is the first core update since March 2023, so all SEOs were expecting some kind of tweak to the algorithm in time for Autumn. It’s now predicted to be live by September 5th, 2023.
What should I do if I am impacted negatively?
Plinkfizz’s team of experts are always analysing the data to see dips and spikes in performance. It’s recommended that you do the same.
If you see a decline in SERP rankings, it’s good to understand the intent of the keyword you’ve seen a drop off in rankings and cross-reference that against your content. If you’re serving informational content for transactional keywords, that might explain the drop.
It’s imperative to keep optimising your content and analyse what is working and what isn’t working.
And what should I do if it has a positive impact?
Open the champagne and revel in the fact that you don’t have to do anything major immediately! We’re only joking, of course, it’s good to stay on top of content tweaks with consistent optimisations to content and technical performance (while drinking the champagne).
Read our other blog post about search intents, audiences and search volumes.