Decoding the Social Media 2023 Algorithm: Unlocking Success for B2B Companies

In today’s digital landscape, social media algorithms play a crucial role in determining the visibility and success of businesses. As we’re 6 months into 2023, understanding these algorithms becomes even more critical for anyone aiming to maximise their online presence.

Our marketing team has delved into the ever-evolving algorithms of popular social media platforms such as Instagram, Facebook and LinkedIn. We aim to provide you with insights and tips to navigate the landscape effectively. So, grab a cuppa and let’s decode the 2023 algorithms!


The Depths of Instagram Success…

Instagram has become a powerhouse for companies to showcase their brand personality and engage with their target audience. The Instagram algorithm has evolved over the years, favouring authentic, relevant, and high-quality content. Here are some tips to beat the Instagram algorithm in 2023:

Quality over quantity: Focus on producing visually appealing content that resonates with your target audience.

Storytelling matters: In 2023, users love authenticity! Share compelling stories about your brand, its values, and the people behind it.

Engage and interact: Does this mean responding to comments, DMs, and mentions? YES. Engaging with your audience is more important than ever! Instagram’s CEO Adam Mosseri wants accounts to actively communicate and foster a sense of community.


Has Facebook become a nurturing platform?

Facebook continues to be a vital platform for companies to connect with their audience, build communities, and generate leads. Understanding the Facebook algorithm in 2023 is a necessary factor for maximising reach and engagement. Here’s how you can thrive on Facebook:

Prioritise meaningful interactions: The Facebook algorithm values content that sparks genuine conversations. Encourage your audience to engage by asking thought-provoking questions or seeking their opinions.

Video dominance: Videos are Facebook’s crown jewels. Leverage the power of video content to capture attention and foster engagement.

Groups for connection: Community groups are the powerhouse for reaching niche audiences! By joining these groups your account can engage in meaningful discussions, offer valuable insights, and position your brand as an industry thought leader.


Navigating the Professional Realm of the LinkedIn Algorithm.

LinkedIn is the go-to platform for professionals seeking business connections, industry insights, and thought leadership. Mastering the LinkedIn algorithm is essential for companies to establish their credibility and expand their professional network. Here’s how you can leverage LinkedIn’s algorithm in 2023:

Create native LinkedIn content: Publish long-form articles, share industry-specific insights, and engage in meaningful conversations. This will help position you as an industry expert!

Engage with purpose: Engage with relevant posts by commenting, liking, and sharing. This not only helps build relationships but also increases your visibility within your target audience’s network.

Personal branding: Encourage your employees to actively participate on LinkedIn, sharing their expertise and insights. Showcase your team’s knowledge and expertise. This will go a long way in strengthening reputation.


As we venture further into 2023, understanding and adapting to social media algorithms is crucial for B2B companies looking to excel in the digital space. By crafting engaging stories on Instagram, nurturing communities on Facebook, and navigating the professional realm of LinkedIn, you can unlock new opportunities and establish your brand as a thought leader. Embrace the power of social media algorithms and watch your company thrive in the ever-evolving digital landscape.

Our Marketing team at Plinkfizz are experts in the world of social media algorithms. We will work with you to build a strong strategy to grow your business in the digital world. Get in touch on 01782 630777.

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