What is “insta” I hear you say? Well, those that are ‘down with the kids’ will know it’s the urban slang for Instagram.
Ahhh, “more social media talk” I hear you say. Yes, we’re talking to you about social media today, or more specifically Instagram.
Whilst many have only just got to grips with Facebook, the not so new kid to the block is Instagram and while many businesses think that they don’t need it to promote their product or service, we’re here to tell you, you’re wrong.
Not only will you find your audience is on Insta, but your competitors probably are too. Instagram has over 1bn monthly active users (Statista, 2018). And while you still might think it’s predominantly used for social acceptance and gratification, check out these stats from Instagram (business.instagram.com)
As with everything marketing, to be successful on Instagram you need a strategy.
This early piece of work should help you to understand what content you need to produce for your Instagram plan. And would we even be marketers if we didn’t say you needed to set objectives?
What do you want to achieve?
- Brand awareness
Your second priority needs to be your profile. Don’t just write this off as a bit of admin, done right the first time it can be really powerful.
- The use of your brand name helps with SEO
- Put your URL in the bio
- Create relevant Call To Action buttons
- Use keywords in your bio
- Use emojis to get your point / message across quickly
- Don’t use your logo – Instagram is a more personal space
Instagram is where you can really showcase your brand personality and stretch the boundaries a little.
Arguably the most important aspect of your Instagram account. You have a few options here: Grid content, stories and IGTV.
Your grid is what goes into your followers’ newsfeed and it’s permanent. Instagram gives you the option of capturing content whether it’s an image or video, in the app. You can crop, edit and apply filters here, so it’s very user friendly. It’s great if you want to post “in the moment”, as are stories.
Stories disappear after 24 hours so they give you a little more flexibility. They can be more informal and more regular than your newsfeed posts would be. Stories are great for teasers, showcases, product reveals, general conversation and engagement with your followers, or as a discussion platform and so much more. Here you can develop your brand personality and your relationships with the audience.
IGTV is different altogether. This isn’t directly on your profile unless you link it to your story. Where with stories you’re limited to just seconds, IGTV content can be up to 10 minutes long. This is handy for when you want to promote something, want to give users more information, showcase something or do demonstrations.
A further FYI on video content. According to socialmediatoday.com most users scroll through their newsfeed without the sound on. Whereas 70% of stories are watched with the volume turned up.
There are loads of tools out there that you can use to make your content more interesting too. Create gifs, Boomerangs (a Plinkfizz favourite), Hyperlapse, filters or the different layout options on Instagram can help you change your content up a bit.
We’ve all heard people talking about hashtags. #plinkfizzisthebest
They are an important and useful tool, much like they are on Twitter (what’s that you say? An archaic social media platform in these more modern days!).
You should create your own hashtag, so your audience can engage and share with you. You should also be using other hashtags. See what’s trending and make it work to your advantage.
DO NOT OVERUSE HASHTAGS. You’re allowed up to 30 hashtags per post. You don’t need that many – it looks a bit desperate and unappealing. Only use the hashtags that are relevant.
Yes, the majority of users are under 35. In fact, 64% of Instagram users are 18-34 (the decision makers of tomorrow). However, 21% of 50-64 year olds now use Instagram and whilst 15% of Instagram users sit in the 35-44 age bracket, this does actual equate to 131million people. No small number really. So, don’t write it off as a platform for millennials and generation Z.
In terms of gender, it’s virtually a 50/50 split.
So, if you want help setting up and managing an Instagram business account, with support and advice on the perfect grid theme (a conversation for another day), contact us on 01782 581 215.