From videos to GIFs, animations and cinemagraphs, the popularity of moving images in marketing has increased over the last couple of years. But is it worth investing the time to create them for your brand?
The simple answer is yes!
Moving images allow you to:
- Catch your audiences’ eye
- Increase engagement
- Connect with your audience on a deeper level
We’re not saying you shouldn’t use well-designed still images, but movement is a great way to catch someone’s attention. Most social media platforms auto-play videos and animations, so you don’t even need to rely on someone pressing play.
Short animations and GIFs are also a great way to tease your audience and encourage them to find out more about your product or service – and you can make it as bold or unusual as you like!
Adding movement can distinguish you from your competitors and allow you to incorporate your brand messages in a fun and friendly way, that’s not obviously a sales message.
Times have changed
Recent surveys show that the growth of social channels like YouTube has been massive – it’s the platform of choice for around 85% of teenagers and is now the second biggest search engine! And you can’t help but notice the increase in video content on Facebook.
There’s also the trend of digital advertisement boards outside of most supermarkets – not just in cities, they’re now rolling out to more rural stores too.
From moving logos, website animation and interaction and moving wallpapers on mobile phones, it’s clear that moving images are here to stay. Here’s a few of our favourite examples:
- Great work from the BBC introducing movement into their iPlayer Kids logo
- This website uses animation to get a message across in an engaging way to keep the user interested by using moving image, but also user interaction
- The OS has a great virtual gallery that uses animation with user interaction to educate
The way audiences view marketing is changing rapidly and in a digital world, it’s important to make sure you’re reaching your audience and connecting with them in a way that’s eye-catching and appealing. Words and still images can still do this, but if a moving image is exceptional, it can be a really powerful marketing tool.
People don’t want to be sold to – they’re interested in stories, they want to be entertained and whether that means a short animation, a quick GIF, a longer in-depth video or creative ways to interact with your audience, the options are endless to increase your connection.
Understand and use the power of moving images and see your engagement grow. And if you’re not sure where to start – give us a call on 01782 581215 and talk to our friendly team.