Facebook has over 2 billion monthly active users – so how do you cut through the noise and get your content seen?
Reach for business will always be more difficult – when Mark Zuckerberg revealed that Facebook users prefer to see posts from family and friends so that’s what they’d be showing more of, it dealt a blow to business pages. But with careful planning, a good social media strategy and considered paid promotion, your business page can still perform well and be seen by a large audience.
Here’s 4 easy Do’s and Don’ts to improve your Facebook reach
- Create and use highly shareable content. As people scroll through Facebook your content has to grab people’s attention and make them stop and look! The more comments, likes, shares – the better your reach.
- Engage with your audience! After all, that’s what keeps them coming back for more. When someone comments on your post, respond back, like the comment, start a conversation – it’s good to talk!
- Amplify your reach with paid promotion. This can be a really useful way of extending your reach to a whole new audience. And you can tailor ad campaigns to different target audiences to increase your reach even further.
- Add video content to your posts – movement catches people’s eyes and is more likely to engage your audience.
- Be tempted to add promotional messages or calls to action (CTA) in every post. Make sure you include a good mix of non-promotional and promotional posts to keep your audience engaged.
- Spend money for spending sake! Take a considered approach to your ad spend and post boosting strategy to ensure you get the best ROI.
- Get drawn into negative conversations, be tempted to post controversial content just to get a reaction or start/carry on an argument online. Not only could it damage your reputation, Facebook is likely to see it as inappropriate or uninteresting content and serve the posts to less people.
- Always use short snippet videos – Facebook loves videos over 3 minutes long, it can add ads into longer videos and it will serve it up to more people, increasing your reach.