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Ever wish you could wave a magic wand over our city… ?

If Harry Potter taught us anything, it’s that individuals can be the catalyst for amazing changes…

At Plinkfizz, one of the great pleasures of our role is the opportunity to support individual businesses in the region, and by helping them to thrive and grow, we also help our city to flourish.

As a business, we’re all about making a difference for our clients, and often it’s by taking their spark of inspiration and breaking it down into simple steps which then achieve amazing results.

This doesn’t always happen overnight. But sometimes success is as simple as a swish and flick…

  • When a bunch of odd metal objects were unearthed in a Staffordshire field in 2009 they attracted up to 50,000 visitors and added £1m to the local economy.
  • When Staffordshire craftsmanship helped create some ceramic poppies in 2014, thousands of people piled into the Tower of London to see the iconic installation.
  • When they returned to the county as the Weeping Window in 2017 they attracted 122,000 visitors in six weeks.

A legacy of craftsmanship, creativity and manufacturing prowess meant Stoke-on-Trent could bid to become City of Culture 2021, and while we weren’t selected, our city became a destination for 4.9 million visitors in 2017.

Now we have another chance to make a difference – by giving our city a magical makeover.

Stoke-on-Trent has made it into the final stages of a battle to host yet another iconic installation – the ‘Wizarding World Wands supporting Lumos’.

Standing fifteen feet tall and set within concrete bases, the nine wands of Newt, Tina and Queenie from Fantastic Beasts and Dumbledore (Elder wand), Harry, Hermione, Ron, Voldemort and Grindelwald from Harry Potter, illuminate at their tips creating an amazing corridor of light.

Wizarding World Wands

When the wands were first displayed in London some 1.6 million people went to visit, and now it’s our chance to become a destination again.

Which is why we’re asking all 270,000+ city residents to raise their wands and help create a bit of magic right here, leaving competitors Birmingham, Dublin, Kingston-Upon-Hull, Leeds, Manchester, Newcastle Upon Tyne and Reading trailing in our wake.

The ‘Wands Ready’ voting process is open now and runs until 5pm on 26th August, then the final four locations which will host the installation will be announced on 31st August 2019.

This is an overwhelmingly positive project for Stoke-on-Trent and marks another ‘simple step’ towards raising the national profile of the Potteries which will give our local businesses and civic pride a boost.

So now you know what to do. Get out your Gryffindor scarf, put on your Hufflepuff hat and make this magical experience happen by clicking on www.fantasticbeasts.co.uk/wandsready– and get voting for Stoke-on-Trent!

As in the words of Luna Lovegood – “Things we lose have a way of coming back to us in the end, if not always in the way we expect…

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