There’s no one fit solution to marketing and business will adopt multiple marketing routes. Perhaps that’s with printed campaigns on billboards, targeted press advertisements or through social media – all of these are great for company recognition. However, has your company considered promoting a campaign through the use of moving content such as animated videos, gifs, interactive graphics, customised print formats or unique print techniques such as foil blocking or thermographic inks?
It’s important to realise that if there is a ‘BIG IDEA’ with a campaign, print and digital design combined can enhance and communicate the concept further, maximizing its outreach and making it more memorable to your target audience.
‘…Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service – Adam Hayes, HubSpot.
Therefore, supporting your campaign through moving image on social media or sponsored advertising on YouTube are just two digital solutions out of many. Digital design has great benefits in terms of reaching your key audience through specific strategic approaches such as targeted marketing for example. When using digital marketing you can view your campaign statistics to understand areas of effectiveness for future campaigns.
The beauty of print design is that people interact with it differently because it’s a physical object. Certain print treatments and techniques can be applied, allowing the user to engage with the marketing material and remember it in the future. For instance, it could be the way a brochure unfolds or feels, or the way the inks react on touch. These will all help to achieve the ‘BIG IDEA’ for your key campaign or marketing goals.
If you believe your company needs a ‘BIG IDEA’ for a campaign or hasn’t used custom print or digital marketing to its full potential, it’s time to have a conversation with us at Plinkfizz. Our specialist team can help you understand how to take your marketing material to the next level.
Contact Plinkfizz today on: 0333 009 6266 or firstname.lastname@example.org