As we move forward in the digital age, it’s relatively easy to find an image that will convey your message. So, to stand out from the crowd it’s important to make sure your images are strong. If there was no text alongside your image would it still convey the same message? Taking this approach will help to bolster the message you’re putting across. Recent statistics show that strong visual content is 40% times more likely to be shared on social media. (source HubSpot)
Provide simple and clear messages
It sounds quite obvious but it’s all too easy to think you’re not providing enough content to a potential customer and end up over egging the cake. Try and pick a single message that you’d like to convey per post and don’t be hung up with trying to cram as much in as possible to go up to the character limit.
Customers are more likely to commit to something if there’s a defined end goal when they click or engage. For example, if you’re promoting a 25% off sale and it lasts for a week, say exactly that and direct them to where they can find it.
Original and quality content
It’s very easy to have an idea and head to Google or repost someone else’s image. Customers are more likely to engage with you if they see a consistent approach to your social media profiles. Posting content that they haven’t seen before or content that you can put your own stamp on will help to do this. Try and write down a few ideas to use within your social media and keep the quality up.
Engage with your customers
Building up a platform of trust is key for customers to engage, respond and believe in you or your brand. Brands that engage with their customers through social media are more likely to develop a human connection. No one wants to feel like they’re speaking to a robot, especially when it comes to customer service, so don’t be afraid to show your personality.
Introduce video or animation where possible
It’s time to incorporate moving content, not just still images. Statistics show that social video generates 1200% more shares than text and images combined.
Imagine if a television commercial break was just full of single images that flipped through like a slideshow. It’d get pretty boring wouldn’t it? Surely you’re more likely to remember something that has a catchy song, character or just looks interesting. So why should we expect users to engage with still images just because the platform is different?
Which image do you think you’re more likely to remember?
Drop the hard sell
As we mentioned earlier, one of the best ways to build trust with your customers is to engage with them and show your human side. Studies show that customers don’t want to be sold to or pushed into making decisions they wouldn’t naturally make (source Hubspot). You have to allow them the flexibility to make decisions on their own by providing insightful information and making them believe in your brand. So one of the best things to do is allow them to browse and then provide them with ways they can engage with you or make a purchase. So it’s time to stop being the pushy car sales person and become a great customer service representative.
Try all the available platforms
There are plenty of social platforms out there, but do you know which ones will work for you? You might find that some of the lesser used platforms such as Instagram and Snapchat might be great for engagement, but you won’t know until you try them out. There could be a completely untapped market for you beyond Facebook so it’s worth giving them all a go.
If you end up finding that one has been more beneficial than another you can start to scale your time accordingly and weight your efforts towards the ones with most return. This is also a brilliant way to save your time to get the most out of your efforts, that without doing the initial research and trials you may not have known.
Optimise your posts
Think of relevant words that customers would normally use to find your products or services and include them within your social posts. If you are using the same language as your customers then they’ll be more likely to engage with you.
By now you have probably come across the word plenty of times, but how can they be used properly? A hashtag allows your posts to be grouped alongside other posts in the same category, and is a great way to get your posts seen by more people who are browsing through that particular topic.
One of the key things to remember is to hashtag appropriately or uniquely for your brand, so that people will be able to find it easily.
Instagram posts using at least one hashtag receive 12.6% more engagement than posts excluding them, so it’s worth putting them into your posts.
Consistency is key
Are all of your social channels branded the same? Do you use the same language in all of your posts? Although these are only small details, customers will pick up on them and draw an impression of you before they’ve had a chance to properly explore your brand. You wouldn’t expect to visit a restaurant chain and see different logos and colour palettes, so try and treat your different channels like they’re part of a chain.