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Marketing agency develops Waterworld brand

Marketing communications agency Plinkfizz has developed a new look and website for leading water attraction Waterworld.

Aqua park owner Mo Chaudry approached the Newcastle-under-Lyme based agency because he wanted to evolve the Waterworld brand to give it a fresh and modern feel, and to better reflect the £1.5 million investment he’s made in the attraction this year.

Having revamped the Waterworld branding, Plinkfizz created a completely new website which has been designed to be fully responsive for customers whether they view it on a smartphone, tablet or laptop.

Fiona Hawkins, owner and managing director of Plinkfizz, said: “We were really pleased to be offered the opportunity to deliver on this project, as Waterworld is one of the top leisure attractions in Staffordshire and the website attracts 1.8m visitors a year.

 “It was crucial for the new Waterworld website to maintain the integrity of the brand.  With that in mind, we worked hard to make sure that it focused on the needs of the customer. We conducted extensive competitor analysis and combined the results of this with best practice in mobile-friendly, customer-centric website design and user experience. On the new site it’s much easier to navigate to all the key information and to book online.

“Our team worked on web design, user experience, marketing, search engine optimisation, and optimising the website server to support the volume of website traffic, to ensure that Waterworld’s new website will deliver a richer, more robust customer experience.

“Fresh photography was needed, to show off the recently upgraded attraction, so we arranged a photoshoot on site and briefed the team to showcase the individual rides and the new extension. We organised for a group of children to visit Waterworld and to review the rides, providing testimonials for the new website.

“We’re incredibly proud to see the new website go live and look forward to updating and growing the site as the attraction goes from strength to strength.”

Timothy Kiely, general manager at Waterworld, said: “A key part of our brief to Plinkfizz was to create a website which was easy to use, looked professional and which encouraged customers to book in advance online.

“Plinkfizz definitely delivered on all of that and more, and came up with suggestions which have created a visually pleasing site which showcases the investment we’ve made and everything a top family attraction like Waterworld has to offer.”

Plinkfizz has a team of professionals in marketing, public relations, graphic design, web development and event organisation. For further information about Plinkfizz visit to or call 01782 566561.

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