The innovative JCB Hydradig is taking the construction industry by storm after making its international debut in May this year.
Full production of the brand new JCB machine is now underway and around 85 people have been recruited as engineers, welders and assembly line employees.
Having developed a suite of high quality, robust marketing collateral for JCB Attachments in 2015, Plinkfizz has proven expertise in delivering multi-language, design and project management for this world-leading superbrand.
Plinkfizz was briefed to design new Hydradig sales support materials for its worldwide dealer network, in nine languages.
The JCB Hydradig 110W wheeled excavator has been built for purpose from the ground up for today’s work site. JCB Attachments allows customers to tailor their machine to suit a variety of applications with a tool for every job maximising its versatility.
JCB CEO Graeme Macdonald said: “The launch of the JCB Hydradig is not only one of the most significant launches in the company’s history, it is also one of the most successful. The response has been unprecedented and we have very high hopes for this revolutionary new product.
“The JCB Hydradig is the third product revolution we have brought to market in the past six months. We’ve launched a backhoe loader which is 35% smaller than the standard model which is opening up new sales opportunities around the world. For our farming customers we have just introduced a brand new dual technology transmission for JCB’s Loadall telehandler products which makes them 25% more productive than competitive models. This is a very exciting time to be part of the JCB team.”