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Hand-drawn illustration gives Gradbach website new brand identity

Gradbach is a leisure destination on the outskirts of the Peak District, straddling the Cheshire, Staffordshire and Derbyshire borders.

The Mill was previously well known in the walking and hiking community as a Youth Hostel, but has undergone a recent refurbishment along with smaller accommodation found at The Farmhouse.

Both properties have been finished to a high-specification, designed to appeal not only to the walking and hiking enthusiast, but to also broaden appeal for wider uses such as: private hire, weddings, corporate events, higher/further educational visits and general leisure use.

Plinkfizz was asked to create a new brand identity to appeal to this wider audience. The challenge was to take the original identity and evolve it to add character and to reflect the beauty of the site and the buildings. Our design team created a bespoke, hand-drawn illustration of The Mill and The Farmhouse to create a unique identity for the brand with a nod to the heritage of the site.



To complete the new brand identity, Plinkfizz will now redevelop the Gradbach website and will support this with a new brochure and a full suite of marketing materials with the new brand proposition.

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