Up-selling and cross-selling can be the keys to profit generation for visitor attractions.
Up-selling can persuade your customer to move from purchasing your equivalent of an ‘entry level admission’ ticket to an ‘upgraded’ ticket that perhaps includes a tour or experience within the higher purchase price.
Cross-selling works best for multi-site operators, who may want to offer a promotion or discount to another attraction when purchasing tickets to the first attraction.
Venpos Cloud now includes support for up-sells and cross-sells.
Simon Kniveton, director at Vennersys, explains: “Venpos Online is a comprehensive e-commerce solution which allows you to sell tickets, merchandise and capacity limited experiences on the web, 24 x 7. It adopts the look and feel of your website, making for a seamless online experience for your customers.
“Up-selling and cross-selling events and activities online helps your customers to get more value from their visit. It can also guarantee them a place on a tour or availability for lunch, afternoon tea or dinner. At the same time, it helps you to increase your revenue with secondary spend and improves your customer retention.
“Advance ticket sales allow you to schedule staffing requirements and ‘print-at-home’ tickets facilitate ‘fast-track’ entry even by turnstiles. We also support validating the admission tickets or smart phone/tablet tickets via our handheld scanner or at Epos.
“A huge variety of ticket types, including wrist bands and souvenir tickets are supported and we provide detailed sales and admissions reports to make analysis of visitor demographics easy and quick, allowing you to optimise future offers and events.”
David Green, Digital Analyst at Blenheim Palace, said: “Venpos Cloud enables us to offer our customers additional experiences to enjoy as part of their visit to Blenheim Palace. The fact that we can make suggestions during the purchase journey really helps to drive bookings for tours and dining experiences. It’s a win-win because our visitors enjoy an even better experience and we increase our revenues.”