Successful PPC (pay per click) advertising allows your company to attract more qualified website visitors, increasing enquiries and sales and retention of customers.
With highly targeted campaigns, your business can get found on Google at exactly the time that a search for your product or service is made.
Google Adwords is a great way to advertise your business locally in Stoke, nationally across the UK or globally – providing unlimited opportunity to the reach of your online marketing.
Paying only for clicks to your website, a PPC campaign can be a cost-effective solution for your online marketing.
With a set monthly fee, our dedicated Google specialist account management team work make sure that your campaigns are optimised and that any cost reductions and conversion improvements are made, through negative keywords strategies, using the right keyword matches, brand bidding, competitor strategies and correct ad positioning.
Initial PPC Consultation and Audit
Once we understand how your Google Adword account and campaigns have been set-up, and we know more about your campaign goals i.e. more sales, more leads, we can make recommendations to improve performance.
You will get a dedicated account manager who will take time to understand your business, your budgets, your campaign KPIs and your target audiences.
We will then be able to create a tailored strategy that delivers maximum impact for your budget.
For existing Adwords accounts, we will review this and discuss areas for improvement.
PPC Campaign Planning
Once we have agreed your online marketing and PPC strategy, your account manager will plan and recommend the right mix of marketing platforms for your business, this might include Facebook ads, Twitter ads, LinkedIn, Google Adwords and Display Ads, Google Shopping and Bing Ads.
We plan which keywords to target, to ensure that your messages are seen by the people that matter most to your business.
We also agree timescales and budget at this stage.
Following agreement, we will implement your strategy, building any landing pages required for different segments of the campaign, and setting up or optimising accounts so that your online marketing can run.
We then continually monitor bids, update keywords, optimise campaigns. This means that we are constantly adjusting your campaigns to ensure maximum ROI for your online marketing budget.
We monitor how many clicks your website is receiving and the overall campaign performance on your behalf.
Tracking and Reporting
We provide reporting to you detailing the performance of your campaigns, and we can tell you exactly which keywords and which platforms are delivering the best results for your budget. This means that we can reinvest your budget in the areas that are performing best for you.
As well as monthly reporting, we will meet with you once a quarter to discuss performance and progress of your online marketing. And we’re always available at the end of the phone.
- Google Adwords Campaign Set-up
- Google Adwords Campaign Management
- Google Shopping
- Bing Ads
- Facebook Advertising Campaigns
- LinkedIn Advertising
- Remarketing Campaigns