How to Market Your Business on Social Media

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Social media marketing has grown dramatically over the last decade as the marketing medium of choice for businesses and organisations globally.

Social media marketing can reach target audiences across the world and build momentum quickly. For these reasons alone, businesses and organisations are allocating a significant amount of resource to social media marketing in their future growth plans. Are you?

Social media marketing tools allow business owners to manage their social media input across their chosen channels.

Some business owners choose to manage their social media marketing internally and make use of scheduling ‘tools’ to diarise their content. Other businesses choose to outsource this activity and work collaboratively with specialist agencies to make the most of the opportunities online.

Social media marketing services are provided by marketing agencies to help create visibility online for their clients. They specialise in marketing activities that can produce an impressive ROI for businesses.

Social Media as a Marketing Tool

Social media marketing is a tool that is best approached collaboratively. A sense of personality, vision and with a focus on entertainment and offering value, is the recipe for making the most of social media as a marketing tool.

Your target audience want to learn the ‘behind the scenes’ of your business or organisation and social media can offer this.

If you were to search online for the phrase ‘Social media marketing near me’, you may be served a vast array of agencies of varying sizes and specialisms.

It is important to be clear on what you are looking to achieve before engaging a social media marketing agency. If you don’t have a preference as to what you would like a social media marketing agency to provide, you may come away feeling overwhelmed as to the services available to your business or organisation.

It is also worthwhile noting that working with a social media marketing agency nearby can make it easier to attend review meetings and organise photoshoots and videos of your team, workplace, products (if applicable) and customers – all adding to the variety of content available to your audience.

Building a trusting relationship with your chosen social media marketing agency will be your biggest shortcut to social media marketing success for your business or organisation.

Your chosen agency should work collaboratively with you and your team to build scalable social media activity that truly reflects your vision and values. Working from a social media marketing plan, your agency will be transparent in their activities and ambitions for your online ‘brand’ so that you can take an informed view of the results on a regular basis (whether this be weekly, monthly or quarterly).

Benefits of Social Media Marketing

There is a vast array of benefits to social media marketing for your business or organisation. Utilising social media marketing can help you reach a much larger target audience compared to traditional marketing mediums such as print or face-to-face marketing.

Social media marketing allows you to encapsulate the personality and values of your business. An experienced social media marketing agency will support you in delivering this with ease.

Social media marketing can help you research new initiatives and services as you have a direct communication channel with your target audience. Social media marketing can also support the documentation of your ‘business journey’ which can help with recruitment, expansion and even business asset sales in the future if desired.

Take a look at how we have supported businesses with their social media marketing here.

Five Steps to Make Social Media Work for Your Business

1. Set clear goals: Know whether you’re aiming for awareness, leads, or community building.
2. Choose your channels wisely: Focus on where your customers spend time (don’t spread yourself too thin).
3. Plan your content: Use a social media marketing plan or scheduling tool to stay consistent.
4. Show your personality: Share behind-the-scenes, team moments, and customer stories.
5. Measure & adjust: Review results regularly (weekly or monthly) and refine your approach.

Organic vs Paid Social Media

When planning your social media marketing, it helps to understand the difference between organic and paid activity:

Organic social media is all about building trust and relationships by posting content that shows your personality, team, and values. This is often the best place to start and is essential for long-term engagement.

Paid social media allows you to boost your reach with targeted advertising, helping you get in front of new audiences quickly. It works especially well when combined with organic content.

B2B Social Media Marketing

Social media marketing is a highly effective tool in the business-to-business space. The impact of personality and the opportunity to share your USP are just two of the highlights of social media marketing for business-to-business. Your potential customers can use social media to compare your offering to that of your competitors, so it is worthwhile spending time and energy ensuring that your social media is ahead of the competition.

FAQs

1. What is social media marketing? Social media marketing is the focus on marketing your product or service across social media for the benefit of your organisation and your audience. There is an array of social media channels to choose from, and you may choose one or several, depending upon your sector and available resource.
2. What is a social media marketing agency? A social media marketing agency is a resource that you can tap into when you are looking for support with social media marketing. Agencies can vary in many factors such as size (from one staff member to hundreds), the number and quality of services that they offer, and any specialism they may have such as social media advertising, video content, or Influencer marketing.
3. How do I market my business on social media? To market your business on social media, first you need to understand your key objectives behind your marketing. What are you looking to achieve and who are you aiming to reach? You then need to select your channels and devise a plan for the content that will populate these chosen channels.
4. Why is social media marketing important? Social media marketing is important for many reasons. Firstly, it has the potential to increase the size, revenue and visibility of your business or organisation. Impactful social media marketing can help you to recruit better, to launch new products or services and to broadcast your message efficiently and with profitability in mind.
5. How effective is social media marketing? Social media marketing can be highly effective if used in the most appropriate way for your organisation’s requirements. Social media has the potential for reaching audiences worldwide and achieving viral status – sharing your message with your target audience without you having to take any further action or having an advertising budget to match the scale of your reach.

If you would like further information on how we can help you market your business on social media, please feel free to contact us.