• More than 10 years experience in online marketing
• Bob has held senior management posts in a variety of business sectors including at retailer Matalan, and as head of E-Commerce at The Co-operative Group
Having studied Business Studies at the University of Central Lancashire, Bob has gone on to become a master in the ‘dark art’ that is GoogleAdWords (also known as Pay Per Click) – a powerful online business tool which ensures maximum exposure when used effectively, allowing you to reach customers who are already interested in your product or service.
With over 80% of all visitors coming from search engines such as Google, using this tool can give a business a major advantage over their competitors, but only when used in a very targeted way or your costs could run into thousands – which is where Bob comes in!
This skill combined with Bob’s wealth of knowledge in Google Analytics, direct marketing, search engine optimisation, social media and business strategy, and needless to say a chat with Bob is guaranteed to provide lots of ‘lightbulb’ moments & invaluable insights into the multitude of channels available to drive business growth.