Plinkfizz wins new work through social media
Social media as a way to win new contracts is fast becoming an essential part of everyday business life - as regional marketing and PR company Plinkfizz can demonstrate.
Stoke-on-Trent based Plinkfizz provide social media to clients as part of a comprehensive mix of marketing and PR solutions.
And clients who may be sceptical about modern web based marketing can draw comfort from Plinkfizz's own experiences, says Director Fiona Hawkins.
"The use of social media as a marketing tool is still relatively new to many companies," said Fiona. "As with other forms of communication, it requires planning but, with a strategy in place, there is every chance that you can generate new business leads.
"Along with devising social media strategies for clients we practise the same disciplines in our own approach to platforms such as Facebook, Linkedin and Twitter.
"It has played a big part in winning contracts with clients including The Prince's Regeneration Trust and Express Bookers."
Said Fiona: "When the MD of Express Bookers wanted some PR for the business my name immediately sprang to mind because I've known him for some time and made sure I kept in touch via Linkedin.
"Companies who use social media well need to know who they want to talk to online and then develop a strategy to open up communication.
"By developing a social media presence and joining in the online conversation you will get noticed - and The Prince's Trust, one of our newest clients, say this presence helped to bring Plinkfizz to their attention when they were looking for support in North Staffordshire."
The Trust is involved in work to restore the historic Middleport Pottery, Stoke-on-Trent, and Plinkfizz have been commissioned to design and build a website for the project and produce a supporting brochure.
HRH The Prince of Wales will be attending the official launch of the restored pottery on Tuesday, 25 October and Fiona has been invited to the event.
Fiona said: "Our online image is important to us, and we work on the same methods with our clients.
"It is important to realize the subtle differences between social media and traditional PR and that you cannot simply sell to people through social media.
"The emphasis is far more on sharing information and helping others by answering questions on Linkedin or retweeting interesting points via Twitter."
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