As 2017 approaches, it’s time to look back at some of the projects that we’ve been working on over the past 12 months.
In January, we kicked the year off with a PR campaign to promote annual tickets for Trentham Gardens. By sharing the news that there had been an increase in people using the gardens for exercise we were able to provide PR coverage around this and promote Trentham Gardens as a great place for starting the year on a health kick.
The City Learning Trust and Haywood Sixth Form Academy had the exciting news that they would be hosting a visit from The Prince of Wales in the Burslem School of Art building. Ahead of the Royal visit, the PR team here at Plinkfizz worked closely with the Clarence House press office to create a Royal Rota for the visit, then on the day, the Plinkfizz team managed media attendance to ensure the visit ran smoothly and generated plenty of positive news coverage.
Following an extensive refurbishment, Pasta di Piazza wanted a new look and feel to their assets to help ensure the re-launch of the Staffordshire restaurants were a great success. Plinkfizz was appointed to carry out a full rebrand, scoping and creating a new identity for the Newcastle and Stone venues. The rebrand spanned from the website right through to signage, menus and uniforms. Following the launch, the team at Plinkfizz provided continued PR and marketing support including media relations, print, outdoor advertising and the introduction of the Pasta Club loyalty scheme to ensure the restaurants grow from strength to strength.
Plinkfizz was invited to tender for the Focus magazine and in April to be responsible for the re-design and formatting of the quarterly magazine for the Staffordshire Chambers of Commerce. From creating a new visual concept for the local business insider to production techniques, Plinkfizz has successfully made Focus both more appealing to its readership and advertisers alike.
Having developed a suite of high quality marketing collateral back in 2015 for JCB – Plinkfizz was briefed to create new Hydradig sales support for its worldwide dealer network and assisted them through one of the most significant and successful product launches in the history of the company.
June saw the 20th anniversary of Premier Placement Services. After spending two decades introducing the right candidate to the right employers, Premier Placement Services wanted to mark the anniversary with something special. As well as supplying them with a brand new website and continued marketing support, Plinkfizz assisted in the management and media relations for their 20th Birthday event.
The Philip Astley Project is focused on raising the profile of ‘the father of the modern day circus’. Plinkfizz was appointed in July to create an exciting new brand identity to support the project. To help launch the brand, Plinkfizz managed, marketed and executed an event at Keele Hall which was attended by over 70 businesses.
JCB Finance allows businesses to obtain machinery to aid in their day to day running which they may not otherwise be able to afford to buy outright. These success stories form case studies to show other potential customers what their capabilities could be with the help of JCB Finance. In August, Plinkfizz were instructed to overhaul these case studies, giving them a brand new look and feel that allows them to tell a more personal story.
After years of being used as a hostel for hikers and outdoor activities, Gradbach Mill and Farmhouse have undergone major refurbishment to help to change it from a hikers rest to a venue, providing distinctive accommodation suitable for weddings, parties and corporate events. Gradbach asked Plinkfizz to create a new brand identity to complement the refurb and appeal to the wider audience. The challenge was to take the original identity and evolve it to add character. Our creative designers took to pencil and paper to create a bespoke, hand drawn illustration to kick start the brand evolve.
Plinkfizz then created the new Gradbach website and brochure to fully support the new brand.
Dukes Bailiffs approached Plinkfizz for a complete brand refresh. We evolved the brand to give it a contemporary feel by understanding Dukes’ target audiences needs and how they engage with the brand.
One of the biggest water attractions in the UK, Waterworld asked Plinkfizz to design and build a new website to compliment the evolution of the venue. With constant expansion and new entertainment being offered constantly, the team at WaterWorld wanted a website capable of showcasing the facilities and increasing ticket sales for the ever growing water park.
JCB wanted to send their Christmas message out with style this year. Our creative team were briefed to illustrate a Christmas scene with JCB machinery and the personality of the brand injected throughout. Hours of hand drawn illustrations were uploaded and digitally vectorised to create a beautiful piece of branded artwork.
Throughout December, we’re also working on client submissions for Sentinel Business Awards to ensure our clients really get recognised for their day to day operations and marketing efforts. Watch this space in March to see the results.