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Plinkfizz passion for breathing life into brands brings amazing results

Marketing communications agency Plinkfizz has never been one to stand still and this year has been full of major milestones for the business.

Every aspect of the Newcastle-under-Lyme based company has undergone change and development resulting in growth in profit, people, partners and even its premises.

As the team has grown from six to 13 staff in that time so the business base at Lymedale Business Park has had to expand by 350sqft to accommodate them all. At the same time turnover has grown by 54 per cent in the last 12 months.

Fiona Hawkins, owner and managing director of Plinkfizz, said: “It’s certainly fair to say that 2015-16 has been a special time for us.

“We’ve been working alongside some wonderful high profile clients including JCB, The Trentham Estate, Peveril Homes and Waterworld, as well as regional clients such as Pasta di Piazza, Premier Placement Services and The City Learning Trust.

“Trading for 13 years is an achievement in itself, and we’ve also retained our RAR Recommended Agency Status which we’ve held since 2013. That is a big deal in our industry, as it is only given to companies that achieve a rating of more than 80% from their clients via an independent questionnaire.

“In 2015 we were ranked among the Top 50 PR agencies in the north of England based on our business performance, and this year we made it again and even moved up nine places to 33. We are the only agency from Staffordshire in that list and it was a great achievement and a lovely testament to the passion and dedication of our team.”

As a full-service agency Plinkfizz offers a complete package to clients from designing, building and launching websites, producing sales materials, social media support, to PR, event management and brand development.

Most recently the team developed a seasonal campaign for JCB Finance that achieved the best response rate JCB has ever had for a postal campaign.

And in October Plinkfizz extended its reach further by joining forces with award-winning agencies across the UK to form The Hyperlocal Everywhere™ Network.

This unique marketing collaboration with regional communication specialists Spring, Freshfield, The Karol Marketing Group and purplefish means clients can connect with customers across the whole of the Midlands, South East, North West, North East and South West of the UK.

Fiona added: “We are always looking for new ways to extend our offer and give our clients a new approach.

“Our commitment to customer service has always driven our business and delivered results.

“As with all businesses, you’re only as good as your staff. We are successful because we invest in and reward our team who are all incredibly talented people.”

Plinkfizz is entering the Growth and Small Business of the Year categories in The Sentinel Business Awards.

Any business interested in finding out more about Plinkfizz can visit www.plinkfizz.com or call 01782 566561.

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