In an announcement today, Asda is pioneering a way to measure the impact its digital advertising is having on in-store customers.
A first for European retailers, the move will no doubt enable it’s marketing team to craft and deliver more focused and defined customer-reach and engagement strategies, which means that it can reshape and refine it’s marketing strategies so that customers see products and offers relevant to them, at a time that’s most useful.
Creating relevant and compelling ads for customers, delivered at a point in time that can incite a purchase in-store, and can now be tracked, is a game-changer for Asda. Watch this space for other retailers to follow.
Read the full story here: Measuring online impact
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