Advertising campaigns on Facebook allows your company products and services to become visible to target audiences based on their interests, demographics, location and behaviours.
With highly targeted campaigns, your company products and services can be served to prospects at a time that is optimal to generate the best results for your online advertising budget.
Facebook advertising campaigns can be set with different objectives for each campaign, so that your company pays only for engagement.
With a set monthly fee, our dedicated digital account management team make sure that your campaigns are optimised and that any cost reductions and conversion improvements are made, through effective audience testing, eye-catching creative and correct budget allocation.
Initial Consultation and Account Audit
Once we understand how your Facebook account and campaigns have been set-up, and we know more about your campaign goals i.e. more enquiries, more leads, more likes, we can make recommendations.
You will have a dedicated account manager who will take time to understand your business, your budgets, your campaign KPIs and your target audiences.
We will then be able to create a tailored strategy that delivers maximum impact for your budget.
For existing Facebook accounts, we will review this and discuss areas for improvement.
Once we have agreed your online marketing and Facebook strategy, your account manager will plan and recommend the right mix of marketing platforms for your business, this may retain Facebook advertising, but we will also consider Twitter ads, LinkedIn, Google Adwords and Display Ads, Google Shopping and Bing Ads.
We plan which campaigns and objectives to target, to ensure that your messages are seen by the people that matter most to your business.
We also agree timescales and budget at this stage.
Following agreement, we will implement your strategy, building any landing pages and produce creative required for different segments of the campaign, and setting up or optimising accounts so that your online marketing can run.
We then continually monitor performance, update keywords, optimise campaigns. This means that we are constantly reviewing your campaigns to ensure maximum ROI for your online marketing budget.
We monitor how much engagement your website is receiving and the overall campaign performance on your behalf.
Tracking and Reporting
We provide reporting to you detailing the performance of your campaigns, and we can tell you exactly which campaigns and audience sets are delivering the best results for your budget. This means that we can reinvest your budget in the areas that are performing best for you.
As well as monthly reporting, we will meet with you once a quarter to discuss performance and progress of your online marketing. And we’re always available at the end of the phone.
- Social Campaign Set-up
- Social Campaign Management
- LinkedIn Advertising
- Remarketing Campaigns